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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings?

Brands 157
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The New Newer Economy

Twist Image

No, we're not talking about the latest iPhone from Apple and we're not talking about waiting in line for Star Wars - The Force Awakens (which, by the way, is an incredible movie that I saw at 6:30 am today!). Complex has covered Supreme for well over a decade (Complex was founded in 2002). digital marketing agency. complex news.

Retail 40