Praying and piggybacking: Who is Nesamani and why are brands talking about him?
Unmetric
MAY 31, 2019
Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Why was the world suddenly concerned about Nesamani? Social media piggybacking.
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