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This type of contract is referred to as a licensing agreement.

Writtent Blog

For startup businesses or businesses seeking investment and/or a liquidity event, it is important to have this type of agreement in place for all independent contractors to evidence that company IP is properly protected, i.e. there can be no argument of whether the company or the independent contractor owns the IP. TA) to 1 (GA).

Types 40
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

While there’s been no official word that Google AuthorRank will be rolled out, it’s clear that Google is perfectly prepared to start using an individual’s expertise to determine content rankings. It’s a measure that allows every web user to vote on the quality of content, and it’s remarkably difficult for companies to game.

SEO 95
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Unlocking Creative Confidence

Twist Image

For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). creative types. How much creativity are you bringing to your work?

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

Marketing 217
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Basic SEO for Bloggers

Kikolani

would only be able to find your site (1) by typing in the exact URL in the address bar or (2) by clicking on a link to your site from another site. Who wants to spend all that time writing creative, helpful content? It’s not 2001 anymore. If the visual applies to the content, the reader is likely to remember the messaging.

SEO 137
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

Marketing 157
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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual. Get more content like this, plus the very BEST marketing education, totally free. Image via WorldEmojiDay.com.

Company 60