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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Guest Post by Scott Kaminski. Or are we?

Survey 185
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Is Your Social Media Strategy Truly Agile?

SocMed Sean

I’d like for this content to go viral ! Face-to-face conversation is the best form of communication (co-location) – Internally, face-to-face is the best. Via social media, however, a 1:1 conversation is best. Social media isn’t without these nebulous phrases or buzzwords either.

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Why Hashtags are Spam #hashtags

Bill Hartzer

I recall a having a conversation a while back with a very prominent representative from Google. The problem is that the end user, the person creating the content (or the tweet, the post, etc.) on the social network is deciding which #hashtag to use on their content. You probably know the one.

Hashtag 149
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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual. Get more content like this, plus the very BEST marketing education, totally free. Image via WorldEmojiDay.com.

Company 60
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Social Media and the PR Revolution PRSA 09

Proactive Report

One of the speakers on this panel was Joseph Jaffe , a dyed-in-the-wool Madison Avenue man and author of Life After the 30-second Spot and Join the Conversation. There are 25% less journalists today than there were in 2001. PR people are excellent at creating content and building relationships.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. There is so much great content out there and its posts like this that make it easier to stay up-to-date.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

Tony Wright of Wright IMC has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.