Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Guest Post by Scott Kaminski. Or are we?
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