Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). It is more challenging to cut through the cacophony of competing messages and conflated vocabularies with unique and compelling messages. Image: Jason Rosewell via Unsplash.
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