Inbound Marketing vs. Content Marketing – What’s the Difference?
Writtent Blog
FEBRUARY 24, 2014
The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. Inbound Marketing. However, agency executive John McTigue traces the origins much further back, to the mid 1850’s.
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