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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. And what effortless way to go viral than to hop on the bandwagon of an event that’s already trending? This aviation company went as far as to offer to take a fictional character on a free vacation! Who is Nesamani?

Meme 103
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The time I spent the World Series in handcuffs

Convince & Convert

Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent in handcuffs. 2001 was a most unusual World Series, on many levels. Good times and some of the best memories of my life.

Sports 148
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This Is How Social Media Scales

Twist Image

This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Prior to founding Sprinklr, he was president of Epsilon Interactive , a division of the world''s largest marketing services company.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. With that, think about your company for a minute and the brand/s you represent.

Industry 143
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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. Have you taken into account current events? Interact.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast.

Marketing 157