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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. And what effortless way to go viral than to hop on the bandwagon of an event that’s already trending? #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Who is Nesamani? Yesterday, brands had a plum opportunity.

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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Have you taken into account current events? A social media campaign calling for buyers to ‘take advantage of falling prices’ could be construed as insensitive in a post-Earthquake location, for instance.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

If you’re concerned about your online reputation, then you’ll want to attend the DFW SEM event on May 13, 2009. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. To register online, go to [link] for more details.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Events & Conferences. > 2001. > > June 2001. > 6, June 2001. Annual Campaign. Events Calendar. Industry Events Calendar. Annual Campaign. Join SLA | Forgot Your Password? QuickLinks. Inside SLA. Membership. SLA Community. Professional Development. Publications. by Julie N.

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Personal anticipated information need

Buzz Marketing for Technology

Bates has described the inclination of individuals to carve out a subset of the information world in a personal information collection through the metaphor of farming ( Bates 2001 ). Research by Whittaker and Hirschberg ( 2001 ) that observed people during an office move illustrates this point.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Such a deal!

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Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

It was a company that was trying – in 2001 sell pork, poultry, and other meat products online, as a type of exchange. If anybody from the Obama Campaign or Romney Campaign happens to listen to this podcast, Jay and I would love to interview you leading up to the election. But I think it worked. Actually it was interesting.

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