Praying and piggybacking: Who is Nesamani and why are brands talking about him?
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MAY 31, 2019
Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. And what effortless way to go viral than to hop on the bandwagon of an event that’s already trending? #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Who is Nesamani? Yesterday, brands had a plum opportunity.
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