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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Future survey topics to explore include additional probing on communications research and measurement as well as strategy and the effects of technology on corporate communications and PR – especially distinguishing between free tools and those which require additional buy-in or budget approval. “For

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How to Spot Business Failure & 3 Recovery Tips

BeingOptimist

As a result, the company was declared bankrupt in the year 2001. The brand and all the assets were passed over to the Impossible Project, which began in 2008 by introducing new instant films for Polaroid cameras. Perform market research and determine the customers, their needs, buying habits, etc., Conclusion.

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How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. I researched, test drove, and decided to go Japanese. When he's not blogging, Ari helps brands improve their digital media marketing. Please continue reading How the Web Helped Me Buy a New Car and leave a comment if inspired.

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Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. Research like this is handy for localizing your company’s social media efforts. Today I’ve got a guest post from Christian Arno. Read below for more info.

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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. But if you can engage followers, you have a better chance of successfully turning your brand into a living, breathing entity. Choose the right social networks for the country.

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Statistics on Advertising during a Recession

Buzz Marketing for Technology

McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

In honor of their 15th birthday last month, Google gave themselves the biggest algorithm rewrite since 2001. In the past few years, the search giant has wise up considerably to the wily ways of many black hat SEO professionals, and eliminated almost any possibility for a brand to buy their way to the top. Google Hummingbird.

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