Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

FEBRUARY 12, 2014

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

MARCH 13, 2014

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. One example of such a data profile could be a “weekend shopper” persona.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. I’m not talking about search engine optimization (SEO).

Mobile 243

Mobile Advertising Adwords Data 243

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. 10 Years of Link Building Advice : Link building advice can be hit or miss, but some link builders have given us pretty good advice even as far back as 2001. Geography, for example, comes into play here. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264