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5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

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In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Being on Social Media is a Must. Consumers Are Visual. Incorporating Images & Videos are a Must. Consumers Are Mobile. Having a Responsive Website is a Must. Consumers Are Hard To Reach. Paying for Exposure is a Must. Consumers Are Searching. Being on Google My Business is a Must. Consumers Are Social.

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5 Social Media & Digital Marketing “Must Haves” for 2016

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With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Five “Must Have” Tactics for 2016. Consumers Are Social. Source ).

Why Social Media Is So Important for Your Business in 2014

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Social media networks were a novelty 5 years ago, but today their importance is no longer debated.  Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Increased traffic. Developed loyal fans.

Google+ for Your Business

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As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!

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A World Gone Social

Learn how companies must adapt to survive.

What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email? Social media is a game changer. .

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts:   1.

How to Produce Social Media Content for Your Business

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If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Are you going to do this yourself, task an employee to do this, or outsource? Viola! Videos.

3 Super Quick Facebook Tips to Increase Fans

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Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. On your timeline cover image, click on “Update Info”.

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How to Measure Social Media Success for Your Small Business

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With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. 2. Likes, +1s, Favorites, Repins, Retweets. 3. Engagement, Shares, Comments. 4. Email Collection. 6.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Which Social Media Channels Should I Use For My Business?

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That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Tip #4: Don’t get frustrated.

Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users)  providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business? Include images that connects to your consumer.

Facebook Update: New Layout for Business Pages

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Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. The update started rolling out last week and will gradually get to all Pages. Pages to Watch: This feature is in the Page Insights tool to all admins.

Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry.  . To see your Twitter Home feed, click on Home: . Mentions. Replies. Retweets .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Does My Business Need to be on Twitter?

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As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility. Questions To Ask.

Using Facebook Hashtags for Your #FacebookMarketing

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When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook. 

Top Marketing Trends for 2013

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As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues.

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Improve Your Marketing With Hashtags

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Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. LinkedIn  experimented with hashtags for awhile  before giving up.).

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry.  . To see your Twitter Home feed, click on Home: . Mentions. Replies. Retweets .

Video Marketing For Your Business

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This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. It’s easier than ever to create a fun video at little to no cost.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

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What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. It’s not going to blast your sales from $0 to $10,000 overnight.  And other important marketing tactics must not be ignored either. Offline and online. 

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Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

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Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Take a look at the new page layout. Check out the new layout!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Is it Time to Re-Think Your Social Media?

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It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? Their social media results are not what they expected. But for a smaller – yet growing number of SMBs – the answers are good.

3 Super Quick Twitter Tips for Your Business

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Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet. It  won’t  be seen by ALL of my followers. USE IMAGES IN YOUR TWEETS. MAXIMIZE YOUR TWITTER BIO.

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Social Media for Your Business: Quality Over Quantity

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We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax. Take a deep breath. You This is KEY. The go-to-source in your niche. Identifying their ideal follower.

Social Media News & Updates: September

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Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. Previously, these were only shown in the right-hand column on desktop. This is how the new event ad will look on the mobile New Feed. Pretty cool and useful! Facebook Updates News Feed:  Facebook now shows more timely stories from friends and pages. Please feel free to share!

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 Ways to Make Sure You Always Have Something to Say Online

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It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online. Most people feel that blogging is only about writing blog posts and social media is only about posting updates. Everything goes along smoothly until the fuel runs out.

Linkedin Update: Linkedin Products & Services Page To Be Removed

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Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Deep links (URLs that lead directly to those pages) will no longer function.

How to Use Facebook for your Business to Get Results

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As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Facebook has proved popularity amongst users is here to stay.  Is this the right target for my business? Bottom Line.

What Grandma Can Teach You About Social Media Marketing

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My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. . Make the effort to go the extra mile with a personal note. It

Social Media Updates: May

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All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Let’s dive right in! Facebook. Facebook Live! Check out these 8 Best Practices for Facebook Live. Twitter.

Social Media Updates January

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The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. Read more detailed information from Social Media Examiner.

A Mobile Website is Key for Business in 2015

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Mobile usage is at an all-time high ! In In 2014, US adults spent  23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Follow Nick on Twitter  @NickARojas ).

Social Media Updates: March

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March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Views:  Number of times your video was viewed on a particular day. 10-second views:  Number of times the video was viewed to 10 seconds on a particular day. Pinterest. Keyword targeting. Instagram. Linkedin.

Twitter Update: Twitter Rolls Out New Profile Redesign

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It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. It’s rolling out slowly with celebrities and new users getting priority. Larger Header Photo. Amazing!

4 Ways to Make Sure You Always Have Something to Say Online

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It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away. But that’s like hopping into a car and expecting to drive forever.

22 Simple Tips to Grow Your Email List Organically

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While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers. love them.

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