Wed.Aug 10, 2011

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Thoughts on Disconnecting

Dave Fleet

Tweet. You may have noticed that things have been quieter than usual here recently. If you didn’t know, two weeks ago I got married and as I type this, I’m sitting on a plane on the way back from two blissful weeks spent completely offline on honeymoon in Italy. At the Colosseum in Rome. While many of our vacations focus on adventure and exploration, this time we made a conscious decision to set aside at least half of the vacation for relaxation as the last few months have been…

Energy 304
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The #1 Reason You’ll Want to Use Google+

Almost Savvy

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. It is clear that the team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features we haven’t seen before.

Google 278
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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy&# of 70% to 80% is largely driven by their ability to correctly label neutral posts. - “In our tests when comparing with a human ana

Sentiment 223
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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow. To do that, I need to backtrack a little. So, what subjects made up my degree and would remain in my revised edition?

Skills 188
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Gettin’ unique with QR codes

Firebelly

Living in a city like New York, you are surrounded by some of the most creative advertising and marketing in the world. I recently read an article about how Oxfam’s Curiosity Shop puts QR codes on their clothing that, when scanned, open a video of the celeb who donated the piece talking about where they wore it and where the proceeds from the sale of the piece will go.

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service&#.

Web 2.0 174

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Social Media’s effect on the UK riots should surprise no one.

Direct Marketing Observations

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now. WE are the media. We create the content, we share the content and we consume the content-CONSTANTLY. I can’t pinpoint the exact date where we started to leverage the medium of social media for world wide causes, but I can cite some recent events such as th

Hitwise 152
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6 Things Bloggers Can Learn From Dr. Seuss

Kikolani

This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. In a world where so much information is being passed around on the web, it may help us by taking in some simple Seuss. Photo Credit.

Blogger 163
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Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them.

Digg 121
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Does Removing Your Website from Google Hurt Your Search Engine Rankings?

Bill Hartzer

Yes, I know, that is an interesting question to ask. And you may be wondering, specifically–why would I ask a question like this? And then try to answer it. Well, it may seem like a no-brainer. Upon first thought, you might think that this is one of the dumbest questions. But let’s delve into this deeper and look at a specific example of a website that removed themselves from Google and then examine the search results a day later, after they have “undone&# what they previously

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Blogs That Remain Missed

Ari Herzog

Photo by ppdigital. Nothing lasts forever. David Mullen once wrote a blog about communications , Andrea Hill wrote a blog about digital interactions , and Warren Sukernek wrote a blog about Twitter. That was then and this is now. None of their blogs exist today. That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button.

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service” The bottom line is that bulk of Indian companies co

Web 2.0 100
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Precaution While Working On Link Building - Social Media

Social Media Network Marketing

An important part of working on Social Media is to understand about Links and Link Building. Links are like little veins or tracks that guide the Search Engines crawlers [programs / scripts / algorithms] to go and check out the Site / Blog /Social Profile. Search Engines have built their algorithms in such a way that if you start to spam and paste your Link across without a relevant reason then your Site / Blog can be flagged and quarantined.

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Don't Forget About Marketing

Twist Image

It's commonplace to hear non-Marketers give advice like "forget about marketing " to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what the definition of Marketing is. In almost every case where I see mention of the "forget marketing and focus on your product," commentary, the individual writing this statement is confusing "marketing" with "advertising.

Marketing 109
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Formstack Review

Convince & Convert

embedded video. feature description. use case description. contest. - how would you use it? - 2 winners, discount code for all.

Review 114
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The Biggest Mistake Brands Make When It Comes To Social Media

Twist Image

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during a panel conversation for Connected For Business Magazine ). You can shore up the many little instances, fumbles, mistakes and blunders into this one concept: The Social Contract.

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What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. A concrete definition hasn’t been settled on, but many people who use it generally use it to mean the “outsourcing&# of work generally performed by an employee or a contractor to a business’s customers or the general population. An organization puts out an open call for volunteers and receives input, feedback, and ideas into the production process.

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GOOGLE PLUS: WHERE DO I START?

Myrland Marketing

Follow @NancyMyrland I’ve been sharing my link to Google Plus invites this week, which prompted a visitor named Julie to ask if I had any tips on where she should start. I figured that as long as I was sharing this with her, I might as well expand upon it and share it with you. [.].

Google 99
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Take 5 Minutes to Make WordPress 10 Times More Secure

ProBlogger

This guest post is by David Wang of The ClickStarter. Hacktivist groups Lulzsec and Anonymous are on the prowl again. Their actions have generated lots of attention for hacking, and you can be sure that many bored kids and shady characters are interested to start hacking too. What if your blog was the target of a rookie hacker, honing his skills to make it to the big leagues?

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We live in strange times…

The Way of the Web

It’s been a strange couple of weeks, both personally and given the events occurring across the country. My personal situation is changing radically, I’ve had some unfortunate news about some family members, and it’s been hard to collect my thoughts on anything not immediately related to my work whilst mainstream media, Twitter and Facebook have been constantly churning with updates, responses and reactions to the civil unrest.

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Cartoon of the day

Jeff Esposito

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Using Social Media to Give a Shit to a Good Cause

Mindjumpers

Tweet At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org , which is about making people give a shit and support a good cause by using your social networks. It’s an interesting campaign that really emphasizes how important a part social media has become in our society, where both businesses and individuals are using social platforms to spread the word about brands and connect with customers in a more effective way.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Use Blogging to Get Clients Flocking after You

ProBlogger

This guest post is by Onibalusi from YoungPrePro.com. I have been writing for others as a freelancer for over seven months now and within that period I have made over $20,000 just by writing for others. I keep on getting new client requests every month and due to an agreement with my current and main clients, I have rejected almost ten clients in the past six months.

How To 41
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A lesson in social media management for PR

Janet Fouts

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. So far so good right?