October, 2011

Webbiquity SMM

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.

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Real-World Results from Web Presence Optimization

Webbiquity SMM

My last post, What is Web Presence Optimization, and Why Should I Care? , laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

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