Waxing UnLyrical

APRIL 5, 2012

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!

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Insurance Banking Flickr Metrics 249

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

APRIL 2, 2012

You know how, when people have really big news to give you, they dilly-dally about it? You get this huge build up , and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!” Not me. I’m all about getting straight to the point. Because what’s the point of keeping you in suspense, right…?

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Travel Flickr News Consultant 188

Waxing UnLyrical

APRIL 4, 2012

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce. We favored a nearby high-end grocery nearby for lunch, and I stood on line countless times behind her, loading my lunch onto the conveyer belt behind her half-pound of lettuce, cherry tomatoes, and edamames from the salad bar.

Flickr 186

Flickr Strategy Industry Communities 186

Waxing UnLyrical

APRIL 6, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Company Marketing 185