Waxing UnLyrical

MARCH 23, 2012

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot.

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Waxing UnLyrical

MARCH 21, 2012

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

MARCH 22, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Company Marketing Social Media 202

Waxing UnLyrical

MARCH 20, 2012

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

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Waxing UnLyrical

MARCH 19, 2012

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. Bernays presented his case for a redefinition of PR in his Public Relations Quarterly (Spring 1978) article “Defining Public Relations,” observing that our profession was, in his eyes and at that time, in need of an overhaul.

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