Sat.Mar 10, 2012 - Fri.Mar 16, 2012

Waxing UnLyrical

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things.

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#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.

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My Love Letter to IABC

Waxing UnLyrical

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious. In my home town you can always tell when a new batch of kids have started training at the Taekwondo academy, since a wave of them will be kicking signs and mailboxes down main street.

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Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him. In fact, I doubt he’s even aware of me. I think that’s important for you to know before you read the rest of this post.

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Tailoring Public Relations

Waxing UnLyrical

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.