Waxing UnLyrical

MARCH 2, 2012

March second! March second! March Second! March Deuce! I say it to celebrate good Dr. Seuss! Today was his birthday. He’d be one-oh-eight! Hooray to the man! Though he’s late, he was great! To think Seuss does not seem. To remind of Bernays. Nonetheless, our good rhyme king. Does have his place. In teaching us that in our own operations. We must always dream big about public relations.

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Blogosphere Exercises Flickr Energy 195

Waxing UnLyrical

MARCH 28, 2012

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

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Conversation Journal Apple Issues 190

Waxing UnLyrical

MARCH 20, 2012

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

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Avatar Flickr Meeting Questions 181

Waxing UnLyrical

MARCH 19, 2012

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. Bernays presented his case for a redefinition of PR in his Public Relations Quarterly (Spring 1978) article “Defining Public Relations,” observing that our profession was, in his eyes and at that time, in need of an overhaul.

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Collaboration Banking Flickr Organization 180

Waxing UnLyrical

MARCH 6, 2012

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you.

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Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

MARCH 8, 2012

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly. It can also mean something that causes awe, or is formidably great. Like these pink high heels.

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Energy Flickr Fashion Skills 175

Waxing UnLyrical

MARCH 9, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Company Marketing 175

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious. In my home town you can always tell when a new batch of kids have started training at the Taekwondo academy, since a wave of them will be kicking signs and mailboxes down main street.

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Compete Hotels Flickr Training 168

Waxing UnLyrical

MARCH 13, 2012

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him. In fact, I doubt he’s even aware of me. I think that’s important for you to know before you read the rest of this post.

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ROI Social Media Flickr Social Media Management 167

Waxing UnLyrical

MARCH 15, 2012

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

MARCH 5, 2012

You know how we typically moan and groan about Mondays? “Oh, it’s Monday.” “Just another manic Monday.” We set up the start of our week (at least, it is for those of us who follow the Gregorian calendar ) for apprehension and drudgery. Poor Monday. Over the last several months, though, Monday has taken on a new meaning for me.

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Small Business Discount Template Templates 160

Waxing UnLyrical

MARCH 30, 2012

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches. My BMI seems to have settled in (for now at least) at around 22.

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Exercises Energy Course Meeting 154

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities

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Eventful Training Survey Communities 154

Waxing UnLyrical

MARCH 29, 2012

My parents were quite the partygoers when they were young. They were also extremely devoted parents (I was born when my mother had just turned 21), so many of my childhood memories are of hanging out at “grown-up” parties. Yes. They’d take me along (and later, my sister and brother) rather than leave us home, attended to by the nanny.

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Flickr 146

Waxing UnLyrical

MARCH 7, 2012

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. You can , however, write a very good pitch.

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Blogger Campaign Flickr Course 189