Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. For those unfamiliar with Hébert, she is best know for her work as a weekly participant on the political panel At Issue on the CBC’s The National (in Canada The National is

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Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. (Note: The Globe chose not to print my letter, but I’m not giving up!). PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clien

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Waxing UnLyrical

FEBRUARY 16, 2012

I wrote a blog post last year about my decision to keep two Twitter accounts. I waxed (Un!)lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. I had a good run with the maintenance of both, but the bottom line is that I just didn’t have the time to maintain an anonymous persona, or to decide

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Waxing UnLyrical

FEBRUARY 24, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Waxing UnLyrical

FEBRUARY 17, 2012

It’s been a few months since I gave you an update on how I’m doing when it comes to my wellness goals. And I know you’re just dying to hear…! But first, a little story… “You are a very strong woman” A couple of months ago, I went to CVS to pick up a box (30 lbs) of firelogs. I carried it to the counter, and the cashier was aghast that I didn’t use a cart. “Let me help you out with that,” he offered.

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Waxing UnLyrical

FEBRUARY 27, 2012

Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!), and this is my fourth year teaching a class on “not-for-profits in the digital age.” Not so long ago, one of them asked me a question that I thought would make for a good blog post: How do you avoid stepping on the toes of your client, so that they don’t think you’re trying to show them you’re smarter than they are?

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Waxing UnLyrical

FEBRUARY 21, 2012

I know. I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. I’m sorry! I’m hanging my head in shame! (Just like that gal over there). Image: Sagrado Corazón via Flickr, CC 2.0. But sometimes stuff happens, y’know… Anyway, here they are. #measurePR on Jan. 24 with Alan Chumley. As a quick recap, we’re first going back all the way to January 24, when Alan Chumley , one of the smartest people I know, came back to the chat after aeon

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Waxing UnLyrical

FEBRUARY 2, 2012

Happy Groundhog Day, WUL readers! If you are anything like me, you’re a big fan of the once famous Bill Murray movie surrounding one of the littlest celebrated holidays in American culture. It’s a day when a small number of people in Pennsylvania wait to see whether or not a rodent of the family Sciuriade “thinks”certain meteorological conditions will persist for six weeks or if inhabitants of the northeast US will be able to break out their flip flops a little early.

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Waxing UnLyrical

FEBRUARY 6, 2012

I know, everyone is talking about the Giants winning the Super Bowl, but aside from Madonna’s dismal half-time show (what was she trying to prove, exactly?) I didn’t watch it. So I have nothing to contribute on that front, other than congratulations and sympathies respectively to Giants and Patriots fans. Last month, we were all in the throes of setting New Year’s resolutions (ok, some of us were).

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Waxing UnLyrical

FEBRUARY 3, 2012

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. Before we go any further: I do care about women’s health (I have my own issues that I deal with every day), and have donated to Komen by supporting friends who’ve

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Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? ” The comments are really interesting, and even though I mentioned it in my comment, it reminded me of Mary Barber’s post (also published yesterday) where she pondered aloud on whether we all see the world through our own respective filters.

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Waxing UnLyrical

FEBRUARY 9, 2012

“Want to succeed in social media? Be authentic.” Are you tired of hearing this? Truth be told, I am, a little. But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses.

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Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. This is true. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. I didn’t get the same results, but Facebook did not rank high for either.

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