Waxing UnLyrical
JULY 27, 2011
Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.
Waxing UnLyrical
JULY 14, 2011
Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Our family happens to enjoy both, and evidently we’re not alone.
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Waxing UnLyrical
JULY 11, 2011
Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Image: BenSpark via Flickr, CC 2.0. I say, “Yes!”. In addition to the video embedded here in the post , I’ll offer some additional tips, guidelines and rules of thumb that I’ve found to be quite helpful in my
Waxing UnLyrical
JULY 28, 2011
Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#. It could be anything from not following you on Twitter unless you stop checking in on FourSquare … … to not following you on Twitter (because you make so much “noise&# ) but they’d like to connect on LinkedIn anyway, because that will benefit them ) … … to not commenting on your
Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. This is the brainchild of Chad Bauman , Arena’s Director of Communications. Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.
Waxing UnLyrical
JULY 26, 2011
Last week’s #measurePR chat was interesting. Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it. Even for those of you who are seasoned Twitterchatters, lemme tell y’all, teaching and moderating a chat at the same time ain’t no piece-a-cake. (Did I get sufficiently Texan with that previous sentence?).
Waxing UnLyrical
JULY 25, 2011
[Ed: I know we've had a LOT of posts on Google+ here recently. But I wanted to give my bloggers a voice. This is an interesting viewpoint from India, so I hope you will read it.]. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better.
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