Waxing UnLyrical
FEBRUARY 18, 2011
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.
Waxing UnLyrical
FEBRUARY 16, 2011
If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.
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Waxing UnLyrical
FEBRUARY 17, 2011
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us
Waxing UnLyrical
FEBRUARY 23, 2011
Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. I’ve been part of the core group since Arik Hanson and Valerie Simon launched the initiative, and think it’s absolutely fab.
Waxing UnLyrical
FEBRUARY 26, 2011
Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. Much was discussed, but I’ve been thinking more about one of the questions that was asked: If you’re a good connector and/or networker offline, how do you take that online?
Waxing UnLyrical
FEBRUARY 22, 2011
Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. Image: Nwardez via Flickr, CC 2.0. Like Jim Sterne did, on last week’s #measurePR.
Waxing UnLyrical
FEBRUARY 19, 2011
It’s the President’s Day weekend. here in the States, and you might be… planning to hit the stores to find great President’s Day deals, or. heading out of town for a long weekend, or. doing a lot of laundry, or. … fill in the blanks. If you’re a social media junkie like me, how about a few other ideas? Be warned, a lot of links follow.
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