Being Real: Social Media Marketing’s Not-so-Secret Weapon
Waxing UnLyrical
FEBRUARY 9, 2012
“Want to succeed in social media? Be authentic.” Are you tired of hearing this? Truth be told, I am, a little. But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses.
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