“K” is King in Brand and Company Naming
Waxing UnLyrical
NOVEMBER 30, 2011
Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good.
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