Thu.Oct 27, 2011

Waxing UnLyrical

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How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectivel

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