Writing What They Don’t Want To Read: Bad News In Print
Waxing UnLyrical
OCTOBER 19, 2011
Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. But here goes. I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case.
187 
Let's personalize your content