Rubbish Is As Rubbish Does
Waxing UnLyrical
APRIL 6, 2011
I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet. —though I’ll be amazed if there’s a PR pro worth her pink boots who hasn’t read it yet, and men , don’t even try to get cute with me on that —. it’s a very weird justification of AVE (ad value equivalency) as a measure of “PR,&# which the author equates to &
196 
Let's personalize your content