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Tue.Mar 29, 2011

Waxing UnLyrical

Making It Plain… And Leaving It That Way

Waxing UnLyrical

MARCH 29, 2011

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose. Not vague, or pedantic prose, either. The sharpest and wittiest we can wring out.

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