Waxing UnLyrical

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I’m Back On Facebook (Maybe). Now What?

Waxing UnLyrical

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” Even if it gets “unrestricted,” I’m not sure I will stay on, long-term. Why? Let’s rewind. My Facebook profile was hacked early August. I was able to get it back, then I was briefly put in Facebook Jail due to “suspicious activity” that was me wishing people “happy birthday” on FB (because I’m nice like that).

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The Most Effective Change Comms Formula? KISS. Then TELL.

Waxing UnLyrical

The more things change… One of the big things that’s making news here in the U.S. is the latest masking guidance from the CDC. If you feel we’re closer to 2020 than we are to 2022, despite it being only three days away from August, you’re not alone. What’s that saying, “The more things change…” Photo by Etienne Girardet on Unsplash.

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“I’m vacillating between #nopants and very excited”

Waxing UnLyrical

“Twistin’ the night away” I am SUPER excited for tonight. Because, after more than a year of limited human contact, most of it virtual, I get to go dancing. DANCING! With REAL people! At a REAL dance hall! And REAL music!!! OMGGGG I’m so excited I’m practically squealing!!! The pic of me dancing is from my birthday last year.

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Lessons in Pandemic Patience From an Orchid

Waxing UnLyrical

I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid. One of the things that has struck me about this year is that, despite how incredibly crazy, surreal , nerve-wracking, heartbreaking , , it’s been, there have also been moments of hope, love, and joy.

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New Year’s Resolutions for the Social PR Pro

Waxing UnLyrical

The “three words” still rule. In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. And I did, sharing why I chose them and what they mean for me as I get ready for the new year (as a reminder, they are Shed, Ground, Own ).

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time.

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Guest post by Alex Slichnyi. During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and video

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