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Storytelling, PR, and Measurement

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[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. No kidding! Start off by only measuring what matters.

4 Ways To Put a Little Love In Your PR

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Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” Bring your audience into the story.

Improved Social PR via the Employee Advocacy Route

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Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014.

The Dos and Don’ts of a Social Media Automation Strategy

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Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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Guest Post by Emma Hawes. Fair Warning:  This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.

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The True Value of Storytelling: Nail your Brand Narrative

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Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Guinness.

Announcing: Simple Yet Smart PR Measurement (ebook)

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What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. So much so that I keep a measuring tape in my handbag. It’s true, ask Geoff Livingston. realized I should just write ‘em all down.

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On Women’s Equality Day, Be the Change You Want to See

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Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Influence your PR campaign with Influencer Marketing

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Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?” But wait.

#SocialPR Spotlight: Laura Kaslow

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Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). Do I feel that way?”

The 4 Secrets of Influencer Engagement

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Guest Post by  Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. Check out these success stories from Philips and Travelocity.).

A Little Bit of Conversation. A Lot More Insights.

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Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We We sift through reports like we’re mining for gold. We’re hoping for the Eureka! How can you move beyond the numbers? You have the opportunity to ask “Why?” and dig deeper.

It’s 2015 and #PRDiversity Is Still An Issue

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Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR,  highlighting three whose own efforts helped shape the profession for all. Strength lies in differences, not in similarities” ~ Stephen R. Covey. Scary. And

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A World Gone Social

Learn how companies must adapt to survive.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

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Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. The Find the story hook.

Communicators Must Lead

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Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1.

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New Year Resolutions for the Social PR Pro

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I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. 27, 2015). Nothing super-surprising there, and the list probably doesn’t vary too much from year to year. Lose weight. Years?

4 Ways PR Is More Than Media Relations

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Guest Post by  Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Would You Do If You Weren’t Afraid?

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Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate  International Women’s Day  and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas. Yet, here we are. Are you that good?

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Draw Me a Story: Six Storytelling Lessons From Cartooning

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Guest Post by  Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. You won’t get much argument here: my kids and I spent months enraptured by Noelle Stevenson’s “ Nimona ,” and we’ve probably watched every episode of “Shaun the Sheep” a dozen times. Surprise me. That works with all kinds of stories.

Thought Leadership: Wise Thoughts from Wide Experience

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The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. The question that must be answered, in my (probably less-than) humble opinion is: “What truly  does  define a ‘thought leader’?”. We’re more than just a “how-to” source. Then do a self-analysis. .

Digital Crisis Communications: When to Shut Up

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The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. First of all, it would have to be faster. “Second, they would probably need to use many more channels.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#SocialPR Spotlight: Corina Manea

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This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

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Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Mark Weiner : CEO of PRIME Research US. Sahana (@hellosahana) September 8, 2016. measurePR. Ready? Gerard F.

Seven Frequently Asked Questions on Social PR Strategy

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When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Too much to do, not enough time. Now you’re asking me to add social?!”. This is true. are for.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

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Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally! wouldn’t be satisfied with the result unless it was penned down in Dylan style – with so much said in just a few words. By design, our minds are more inclined towards visual communication than they are to text. What if design is not your discipline?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Monday Roundup: With Love, the Social Media Spotlight

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Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you do know them, well then, leave them a pat on the back below! Jodi Echakowitz.

The Continuing Evolution of the Indian PR Landscape

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As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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Media Relations Is Not Dead Nor Is It Dying

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Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Develop Meaningful PR Measurement

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“If you can’t measure it, you can’t manage it.” Peter Drucker. Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. ” ~ Sandra Fathi, Past President, PRSA NY. measurepr.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

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You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The The architects of the scorecard – Richard Bagnall, Prof.

The 15 Types of Social Media Know-It-All

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It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. Sometimes it gets really hard to tell the wheat from the chaff , as it were, doesn’t it? ” 2. O.M.G.

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Which Channels To Focus On In Your Internet Marketing Strategy

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Guest Post by  Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Identify your objectives. Sales lead generation. Expanding brand awareness.