Monday Roundup: Learning from Measurement Mistakes
JULY 18, 2016
Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference. This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. 1. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. ” 3. Why: “Let’s be honest.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. The thing is, you can create any kind of marketplace. Maybe a good percentage of vendors and buyers show up. And maybe some of them even buy stuff.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. The Find the story hook.
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.
A World Gone Social
Learn how companies must adapt to survive.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that? measure. Measure? Ummm … Why?
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?” But wait.
Drive Toward Social Intelligence Maturity
Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s five reasons it’s your new best friend: 1. How cheap? 2016).
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. GIPHY link. Ready to dive in? Listen.
Mind the Most Important Influencer: You
APRIL 27, 2016
Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. worry.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas. Yet, here we are. Are you that good?
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. And, after carefully reviewing the laws of probability, there’s no way that could even be remotely possible. Does using humor fit with your brand and brand voice? And finally, there are businesses where the use of humor as an aspect of their brand voice would simply be a detriment to the bottom line.
3 Reasons the AMEC International Summit in London Rocked
JUNE 17, 2016
I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. It’s been a whirlwind last few days, culminating with the Awards Gala last night (I was lucky enough to be a judge), and a few things have really struck me: 1.
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof. PR pros are very familiar with the deliciousness of storytelling. The result?
Communicators Must Lead
JULY 15, 2015
Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. You won’t get much argument here: my kids and I spent months enraptured by Noelle Stevenson’s “ Nimona ,” and we’ve probably watched every episode of “Shaun the Sheep” a dozen times. Surprise me. That works with all kinds of stories.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Too much to do, not enough time. Now you’re asking me to add social?!”. This is true. are for.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you do know them, well then, leave them a pat on the back below! Jodi Echakowitz.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. The question that must be answered, in my (probably less-than) humble opinion is: “What truly does define a ‘thought leader’?”. We’re more than just a “how-to” source. Then do a self-analysis. .
What’s On the New Multimedia Cart?
NOVEMBER 4, 2015
I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart. And in many ways it still is.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. 27, 2015). Nothing super-surprising there, and the list probably doesn’t vary too much from year to year. Lose weight. Years?
Maximizing LinkedIn for Business
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Digital Crisis Communications: When to Shut Up
JULY 24, 2015
The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. First of all, it would have to be faster. “Second, they would probably need to use many more channels.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. Sometimes it gets really hard to tell the wheat from the chaff , as it were, doesn’t it? ” 2. O.M.G.
State of Crisis Communications and Social Media from a Professor’s Perspective
SEPTEMBER 16, 2015
Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. Strength lies in differences, not in similarities” ~ Stephen R. Covey. Scary. And
5 Ways to Measure Agency Operations
JULY 20, 2016
Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? It’s often overlooked. It’s not sexy.
5 Tips to Incorporate Design Elements Into Your Marketing Strategy
JANUARY 20, 2016
Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established. Creativity.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. So much so that I keep a measuring tape in my handbag. It’s true, ask Geoff Livingston. realized I should just write ‘em all down.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Providing feedback in a visual way.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. Mark Schaefer is someone who really walks the talk when it comes to social sharing; he’s one of the few true gurus I know who puts his mouse where his mouth is. Why me? It grew quite a bit, which was great!