Storytelling, PR, and Measurement
NOVEMBER 9, 2016
[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. No kidding! Start off by only measuring what matters.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” Bring your audience into the story.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. GIPHY link. Ready to dive in? Listen.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. The thing is, you can create any kind of marketplace. Maybe a good percentage of vendors and buyers show up. And maybe some of them even buy stuff.
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book. So now everyone can stop asking me when I’m going to write a book! And measurement. So much so that I keep a measuring tape in my handbag. Yes, Us. Et voilà.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. Strength lies in differences, not in similarities” ~ Stephen R. Covey. Scary. And sad.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?” But wait.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. Check out these success stories from Philips and Travelocity.).
Communicators Must Lead
JULY 15, 2015
Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. Find the story hook.
On Women’s Equality Day, Be the Change You Want to See
AUGUST 26, 2016
Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.
A World Gone Social
Learn how companies must adapt to survive.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. 27, 2015). Nothing super-surprising there, and the list probably doesn’t vary too much from year to year. Lose weight. Years?
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. The question that must be answered, in my (probably less-than) humble opinion is: “What truly does define a ‘thought leader’?”. We’re more than just a “how-to” source. Then do a self-analysis.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. You won’t get much argument here: my kids and I spent months enraptured by Noelle Stevenson’s “ Nimona ,” and we’ve probably watched every episode of “Shaun the Sheep” a dozen times. Surprise me. That works with all kinds of stories.
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. First of all, it would have to be faster. “Second, they would probably need to use many more channels.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas. Yet, here we are. Are you that good?
#SocialPR Spotlight: Laura Kaslow
OCTOBER 31, 2016
Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). Do I feel that way?”
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka! How can you move beyond the numbers? You have the opportunity to ask “Why?” and dig deeper. Be nice.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Too much to do, not enough time. Now you’re asking me to add social?!”. This is true. are for.
#SocialPR Spotlight: Corina Manea
AUGUST 22, 2016
This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you do know them, well then, leave them a pat on the back below! Jodi Echakowitz.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Peter Drucker. Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. ” ~ Sandra Fathi, Past President, PRSA NY. measurepr.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?
#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza
OCTOBER 5, 2016
Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Mark Weiner : CEO of PRIME Research US. Sahana (@hellosahana) September 8, 2016. measurePR. Ready? Gerard F.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. Sometimes it gets really hard to tell the wheat from the chaff , as it were, doesn’t it? ” 2. O.M.G.
What’s PR En Route to in 2015? PRTech
DECEMBER 12, 2014
Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? math (really, I do, and give me a spreadsheet and I’m in heaven!)… promises to do. Here’s what she said: 1. AVEs). And why?
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
Guest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Identify your objectives. Sales lead generation. Expanding brand awareness.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog? Must and must not.