On Women’s Equality Day, Be the Change You Want to See
AUGUST 26, 2016
Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” Bring your audience into the story.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. GIPHY link. Ready to dive in? Listen.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. The Find the story hook.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. Check out these success stories from Philips and Travelocity.).
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.
A World Gone Social
Learn how companies must adapt to survive.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. So much so that I keep a measuring tape in my handbag. It’s true, ask Geoff Livingston. realized I should just write ‘em all down.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas. Yet, here we are. Are you that good?
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The The architects of the scorecard – Richard Bagnall, Prof.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. 27, 2015). Nothing super-surprising there, and the list probably doesn’t vary too much from year to year. Lose weight. Years?
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. Strength lies in differences, not in similarities” ~ Stephen R. Covey. Scary. And
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?” But wait.
Communicators Must Lead
JULY 15, 2015
Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. You won’t get much argument here: my kids and I spent months enraptured by Noelle Stevenson’s “ Nimona ,” and we’ve probably watched every episode of “Shaun the Sheep” a dozen times. Surprise me. That works with all kinds of stories.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. First of all, it would have to be faster. “Second, they would probably need to use many more channels.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. The question that must be answered, in my (probably less-than) humble opinion is: “What truly does define a ‘thought leader’?”. We’re more than just a “how-to” source. Then do a self-analysis. .
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that? measure. Measure? Ummm … Why?
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication.
Getting to the Bottom of Metrics that Matter: Part 2
JULY 29, 2016
Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” Dude’s boss wants AVEs. Dude NOT MEASURE AT ALL. Right.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Too much to do, not enough time. Now you’re asking me to add social?!”. This is true. are for.
Mind the Most Important Influencer: You
APRIL 27, 2016
Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. worry.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you do know them, well then, leave them a pat on the back below! Jodi Echakowitz.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Peter Drucker. Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. ” ~ Sandra Fathi, Past President, PRSA NY. measurepr.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
Guest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Identify your objectives. Sales lead generation. Expanding brand awareness.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s five reasons it’s your new best friend: 1. How cheap? 2016).
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. Sometimes it gets really hard to tell the wheat from the chaff , as it were, doesn’t it? ” 2. O.M.G.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If Give them a try. 1. Get the obvious out of the way.
5 Characteristics of Social PR Superheroes
DECEMBER 4, 2015
Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else. Mom did know best. 4.
What’s PR En Route to in 2015? PRTech
DECEMBER 12, 2014
Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? math (really, I do, and give me a spreadsheet and I’m in heaven!)… promises to do. Here’s what she said: 1. The AVEs). And why?
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Providing feedback in a visual way.
3 Reasons the AMEC International Summit in London Rocked
JUNE 17, 2016
I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. It’s been a whirlwind last few days, culminating with the Awards Gala last night (I was lucky enough to be a judge), and a few things have really struck me: 1.