Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. Spontaneous manifestations about a company draw attention. We are in the age of influencers, after all. It turns out that as much as they have a great impact on the audience, influencers are paid.

Company 130

Company Brands UGC Reputation 130

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

Engagement 130

Engagement Publishing Social Media Metrics 130

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APRIL 20, 2020

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email.

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

OCTOBER 7, 2014

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. To start, it’s important to understand the differences between sponsored content and native advertising: Image credit: Marketo.

Questions 100

Questions Content Journal Marketing 100

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APRIL 21, 2020

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email.

Bookmarklet 130

Bookmarklet Tools Posterous Cost 130

Visually SM

APRIL 15, 2020

What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content : clever, persuasive, and concise messages to target an audience with barely-there attention spans.

Content 130

Content Study Instagram Advertising 130

Visually SM

OCTOBER 7, 2019

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.

Content 100

Content Meme Social Media eBook 100

Visually SM

JANUARY 5, 2020

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s heartstrings. From videos of goats making human sounds to soldiers seeing their babies for the first time , we all love a heartwarming or simply hilarious story. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand.

Video 130

Video Examples Brands Marketing 130

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FEBRUARY 15, 2020

Do you know the history of micro content can be longer than you think? It takes a lot to grab an Internet user’s attention today. Half of all web page visits last for 10 seconds or less , and most visitors will read no more than 28 percent of the text on any given page. It’s no wonder that marketers are keen on turning their products into “snackable” moments , ready for a web audience whose attention is split by an increasing number of content creators.

Sports 130

Sports Instagram Advertising Travel 130

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services.

Social Media Management 100

Social Media Management Social Media Tools HootSuite 100

Visually SM

OCTOBER 24, 2014

Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.

Diagrams 100

Diagrams Education Fashion Energy 100

Visually SM

MAY 19, 2020

Web analytics tools are the marketer’s primary weapons. Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. But all this data is meaningless if you don’t know how it’s positioned in relation to your campaigns.

Analytics 130

Analytics Tools Strategy Content 130

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JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Content 124

Content Marketing Findability Social Networking 124

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &

Content 133

Content Marketing Publishing Applications 133

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes.

Team 124

Team Questions Retail Marketing 124

Visually SM

AUGUST 13, 2015

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 145

Industry Instant Messaging Mobile Social Networking 145

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.

NewsCred 140

NewsCred Content Curata Twitter 140

Visually SM

SEPTEMBER 17, 2015

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing ,

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

OCTOBER 7, 2015

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.

Content 140

Content Meme Social Media eBook 140

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Visually SM

DECEMBER 16, 2015

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In an article for CMO.com, our CEO Matt Cooper explains why Facebook’s fledgling tool experienced some early road bumps and what to expect as it mature

Video 133

Video Vimeo Facebook Hosting 133

Visually SM

MARCH 15, 2016

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.

Social Media 162

Social Media Strategy Campaign Notification 162

Visually SM

MARCH 15, 2016

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.

Social Media 150

Social Media Strategy Campaign Notification 150

Visually SM

MARCH 15, 2016

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.

Social Media 100

Social Media Strategy Campaign Notification 100

Visually SM

DECEMBER 16, 2015

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In an article for CMO.com, our CEO Matt Cooper explains why Facebook’s fledgling tool experienced some early road bumps and what to expect as it mature

Video 100

Video Vimeo Facebook Hosting 100

Visually SM

OCTOBER 24, 2014

Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.

Diagrams 241

Diagrams Education Fashion Energy 241

Visually SM

JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Content 100

Content Marketing Findability Social Networking 100

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &

Content 100

Content Marketing Publishing Applications 100

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes.

Team 100

Team Questions Retail Marketing 100

Visually SM

AUGUST 13, 2015

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 100

Industry Instant Messaging Mobile Social Networking 100

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.

NewsCred 100

NewsCred Content Curata Twitter 100

Visually SM

SEPTEMBER 17, 2015

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing ,

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Visually SM

OCTOBER 7, 2015

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.

Content 100

Content Meme Social Media eBook 100

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly.

LinkedIn 60

LinkedIn Tools Content Marketing 60