Sat.Sep 25, 2010 - Fri.Oct 01, 2010

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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!

Facebook 408
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Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communica

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What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! » What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing.

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Everything you ever needed to get started with Twitter

SocialFish

I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to! Yay! If you are suddenly in the position of having to get on Twitter and figure it out quickly, look no further than Deirdre Reid ‘s fabulous series: Twitter Basics– Part 1: Benefits.

Twitter 278
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such

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Asymmetry of Expectations in Social Network Friending

Socialized

When you choose to add someone on Facebook, Twitter, or Foursquare, do you stop to think about how they might react to your invitation? And when you receive a request, what kinds of reactions have you had? There are many emotional responses to a friend request, and often, an imbalance.

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New Role for Communications Pros

SocialFish

Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. Honestly, there were some good sessions, and a lot of bad sessions to choose from. I think the sessions that were picked are a good mix, though. And I’m hopeful that ASAE will find a kick-a$$ keynote speaker or two. This is the first year for the “Communications&# part (it used to be just Marketing and Membership), and it was really fantastic having members of

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Social Media-ize Your Blog

Jason Yormark

Tweet It may seem like a foregone conclusion to making sure your blog has social media friendly elements baked into it to enable your readers to easily share your content, and become a regular follower of your contributions to the digital world. But I’m amazed at how many blogs I actually come across that make it much more difficult then it needs to be.

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The Ambient Conversations of Twitter

Direct Marketing Observations

Last week I wrote about the diminishing return of relationships on Twitter. The gist being that what we call our network on Twitter is very loosely constructed and defined. This week, I want to focus on the ambient nature of most conversations in Twitter. Here’s a quick short definition of ambient: “of or relating to the immediate surroundings&#.

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One Social Media Agency To Go, Please

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Facebook Marketing Drive Sales » One Social Media Agency To Go, Please Posted by admin Sep 29th, 2010 Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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New ASAE website is live… and it rawks.

SocialFish

We LOVE the new ASAE website !! Such a huge improvement, not least because their active community has been brought to the forefront. So I thought I’d talk to Amy Hissrich, Director of Knowledge Initiatives at ASAE, and mastermind behind the redesign, and ask her to give us a little “behind the scenes&# glimpse into the thinking that went into creating the new site.

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Learn From Others' Mistakes (Part 1): Promote Your Promotions

Firebelly

At Firebelly , we've help many brands run promotions and contests on Facebook. Most have been successful efforts, a few have not. There are two common trends among the unsuccessful campaigns. The first? Brands did not choose to promote their Facebook promotions outside of Facebook. Status updates about your promotion are going to help raise awareness among existing fans, but if your goal is to increase the size of your Facebook community and the number of people who "Like" your Facebook page, th

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Segway Company Owner Dead — That’s Funny S !

Socialized

In a show of incredibly bad taste, Jalopnik reports today that "Jimi Heseldan, the 62-year-old owner of the Segway Company, died yesterday when he accidentally drove one of the sucky two-wheeled gyroscope-controlled "future" transports off a cliff and into a river." In the lead to a story about someone DYING, Jalopnik manages to mock.

Company 160
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Successful Ways To Create User Involvement | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Why You Need a Blog: Blogs Are The Websites of The Social Media World ‘Jumo’ – The New Social Networking Site For Non-profit Organisations » Successful Ways To Create User Involvement Posted by Anne Herngaard Sep 27th, 2010 Tweet Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver.

Film 191
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Quote of the week: Start By Just Getting Out of the Way.

SocialFish

Joe Gerstandt recently posted a mini-rant about “disempowerment&# and it’s so good I’m quoting the entire thing here. Empowerment? Maybe you could start by just getting out of the way? I have just read yet another piece about “empowerment” and I am throwing the bullshit flag. Enough. You know who can empower me? I can. You know what you can do?

Policies 172
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Delivering Happiness – Video Book Review

Justin Levy

When I heard that Tony Hsieh was writing a book about the meteoric rise of Zappos from a startup that almost collapsed to a $2 billion a year powerhouse, I was really excited to get my hands on a copy. I have been fascinated with Zappos for the past few years because of their focus on doing right by their customers and team members which has translated into an amazing company culture and a strong base of super-fans and repeat customers.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Granted, we’ve had some pretty crazy weather… and that tends to send the power diving down the tubes.

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Facebook Marketing Drive Sales | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « One Social Media Agency To Go, Please What You Can Learn From H&M’s Use Of Social Media » Facebook Marketing Drive Sales Posted by Anne Herngaard Sep 30th, 2010 Tweet In a recent video launched by Facebook marketing solutions, significant marketing directors from four large US brands tells about the value of using Facebook as a marketing platform: - Julie Bornstein , Senior Vice President, Sephora Direc

Facebook 171
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Link Love Monthly: Best of September 2010

SocialFish

Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse.

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Why I Changed My LinkedIn Summary

Ari Herzog

In an effort to better explain to friends and colleagues what I do and where my passions lie, and to illustrate who I am to those who don’t know me at all, I changed my LinkedIn summary yesterday. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par. Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analy

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How something like #NewTwitter can destroy the integrity of an innocent human being

Idaconcpts

Marsy, author of Giddy Fingers , presents you with a real life story. of how #NewTwitter almost ruined her life. I was a happy person back in 2008 when I didn’t have too. many things to think about. That being until my dog mentioned a new social. networking platform that was quickly making an impression. on the way the world wrote about things…. Which led me to ponder a thought I should never have. pondered….

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When #measurePR Became A Campfire

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

Postrank 146
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 SEO Mistakes That Could Harm Your Blog

Kikolani

This is a guest post by Nitin Aggarwal from Offshore Ally. If you want to succeed as a blogger , it is important to have a firm grasp on the basics of SEO at the bare minimum. This does not mean that you necessarily have to be an SEO expert in your industry, but having a basic SEO understanding will ensure that you avoid these crucial SEO mistakes that could cause your blog to crash and burn. 1.

SEO 150
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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops.

ROI 149
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5 Issues to Consider to Increase Website Traffic

Idaconcpts

Whether you create a website or blog as a hobby or as to improve the online presence of your business, you will always have the dream that somehow (maybe magically!) people will flock to your website, fall in love with it, and keep coming back. The reality couldn’t be much different. Consider this: back in August 1995, there were only about 18,957 websites in total around the world, which means that any new website had a better chance of standing out from the others.

Issues 142
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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Extra Boost of “V”: More Vloggers for your YouTube Cravings September 30th, 2010 Tweet This is a guest post by Herwin Icasiano I didn’t receive any YouTube vlogger recommendations from you all, but that probably means you want to hear more about vloggers that I like!

YouTube 135
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston and Toby Bloomberg on Social Media and the Enterprise and Two, I got to speak to a bunch of relative neophytes with regards to Social Media. What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs.

Web 2.0 122
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Public Radio Programming

Janet Fouts

As I said in yesterday’s post , I spoke at the the Public Radio Program Director’s conference, and it was full of amazing people who are passionate about what they do. People like Valerie Geller, who teaches broadcasters to “not be boring&# and create a powerful radio presence. Boy, that’s something all of us presenters could use.

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3 Key Features to Blog from a Smart Phone

Idaconcpts

When idaconcpts.com started back in 2008 (side note: we’re past the 2nd year mark! The first blog post of idaconcpts.com was on August 6, 2008). Since the beginning of idaconcpts.com, I was really excited about sharing my insights on marketing and web analytics with the blogosphere. Once I started getting a bit of reader traction, I started wondering whether I could blog on the go.

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When Clocks And Calendars Collide

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. The calendar turns to another day. Fall sets in in the Western Hemisphere telling me where and when I am. My brain obediently responds, yet my essence is tugged by the magnet of memory.

Postrank 129
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SMB Ottawa: Social Media Breakfast | Sherrilynne Starkie

Sherrilynne Starkie