Thu.Dec 08, 2016

Trending Sources

Four Online Courses Every Communicator Should Take

Spin Sucks

On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks.

Cool Association Jobs This Week – December 8

SocialFish

Here are some of the most interesting jobs you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. We can entertain extending the internship to meet graduation needs. This internship will provide practical, hands-on experience in a casual work environment. million people annually. Don’t delay!

How to Use Audiense to Analyze and Grow Your Twitter Presence

Razor Social

Do you want to grow your Twitter following significantly? Do Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for. Here is our Audiense review. What is the main functionality? Create customized campaign audiences. Create targeted campaigns.

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Facebook Tests Displaying Active Comment Threads Alongside Messages

SocialTimes Facebook

Facebook is testing an alternative to notifications for users who want to keep track of comment threads on posts. Josh Constine  of TechCrunch  shared the screenshot below from Russell Smith , in which comment threads from Facebook posts are appearing alongside chat windows from messages at the bottom of the screen in the desktop version of the social network.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Facebook in 2016: U.S. Presidential Election, Chewbacca Mom Rule

SocialTimes Facebook

The U.S. presidential election  was the most-discussed topic on Facebook globally in 2016, while Candace Payne ’s Chewbacca Mom  was the most-viewed Facebook Live  video for the year. Data analyst Sheida Neman shared Facebook’s top 10 global topics and Facebook Live videos for 2016 in the Newsroom post. Most-talked-about global topics in 2016: U.S. presidential election. Brazilian politics. Brexit.

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Top 10 Blog Posts of 2016

Katie Lance

With just a few weeks left in the year, we thought it would be fun to look back at our top blog posts for 2016. These posts cover a variety of topics and offer tons of tips, tricks and insights. It’s been an amazing year and it’s fun looking back at how much we’ve been able to share with our community through the blog. Check it out! The ROI of Social Media . It is exciting to see!

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Impulsa las relaciones con los clientes mediante el Historial de interacciones y la Vista de contacto de Instagram de Sprout

Sprout Social

Instagram empodera a las marcas al ayudarlas a distribuir contenido multimedia convincente contando una historia e interactuando con los consumidores. Para los consumidores, Instagram les permite etiquetar su ubicación, unirse a una conversación comunitaria a través de hashtags y compartir visualmente sus actividades e intereses diarios. Esta es una oportunidad muy mal aprovechada. Español

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Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)

Blue Focus Marketing

Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a debate or share his wisdom on an important topic, […].

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A World Gone Social

Learn how companies must adapt to survive.

Are LinkedIn Groups Experiencing A Crisis?

Meltwater

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users… Read More.

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Facebook Adds Dynamic Ads for Mobile App Installs

SocialTimes Facebook

Facebook Thursday announced the launch of dynamic ads  for mobile application installs. The social network pointed out research from Gartner  showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. App developers: Will you explore the use of dynamic ads for mobile app installs?

Is Crossposting on Social Media a Bad Practice?

agora pulse

Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea? Let’s find out together. Why Crossposting on Social Media Can Give You a Bad Rep. Let me explain. Probably not.

Impulse o relacionamento com clientes usando o Histórico de engajamento e a Visualização de contatos do Instagram, oferecidos pelo Sprout

Sprout Social

O Instagram permite que as marcas distribuam mídia convidativa de uma maneira que conte uma história e envolva os consumidores. Para os consumidores, o Instagram lhes permite marcar sua localização, participar de uma conversa comum usando hashtags e compartilhar visualmente suas atividades e interesses diários. Essa é uma grande oportunidade perdida. Instagram não é só um canal de transmissão.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Isn’t Driving Dollars…So What’s Next?

Simply Measured

Fear is a powerful motivator. Right now, fear is keeping many digital marketers from making the most out of social media. If you own a social program, you might cringe at this term. For one, you’ve heard empty promises about “solving social ROI” for years. Now the term means nothing.  . But maybe the other reason you cringed is that you’re terrified to find out that social isn’t driving a return.

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How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Up until now, split testing on Facebook has been somewhat complicated. That changes with Facebook’s new split testing feature.

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A Few Fresh New Ways of Looking at Digital Marketing

Simply Measured

I’m at the Argyle 2016 Leadership in Digital Marketing conference right now. This conference features speakers from Sallie Mae, Oracle, Dunkin’ Brands, State Street, Citizens Financial Group…the list goes on. Listen to Your Latest Customers. In the keynote presentation, Kristyn Harmon, VP of Digital Strategy at Sallie Mae, talked about rebranding the 43-year-old company.

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Social Sidekick 12/15-12/31: Social Holidays, Themes, and Noteworthy Events

Meltwater

We've made it, friends—the last Social Sidekick of the year! 2016 may have had it's… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.