Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

Social Media 223

Social Media Tips Marketing UGC 223

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 168

Marketing Industry Social Media Newsletter 168

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 147

How To Project Advertising Engagement 147

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 197

Research 197

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Social Media

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 120

ROI Team Social Media Metrics 120

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

Influencer 101

Influencer Retail Marketing Discount 101

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

Metrics 139

Metrics Analytics Instagram Social Media 139

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

Conversation 138

Conversation API Eventful Report 138

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 212

Platform 212

The Realtime Report

APRIL 16, 2024

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web. The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites.

Google 91

Google Aggregator Authentication Collaboration 91

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 93

How To Sentiment Template Templates 93

Audiense

APRIL 10, 2024

In case you missed it (and how could you?), 2023 was an absolute blockbuster of the year for the box office. Barbie and Oppenheimer have been credited with saving cinema, with Barbie stealing the title of highest grossing film of 2023 , generating $1.38 billion in revenue worldwide.

Film 86

Film Campaign Analysis 86

The Social Media Hat

APRIL 7, 2024

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 130

Tools Marketing Social Media SMS 130

Jon Loomer

APRIL 7, 2024

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times?

Eventful 123

Eventful Report Conversation Examples 123

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 190

Influencer Instagram Products 190

The Realtime Report

APRIL 1, 2024

10 Steps to Mastering the SIMP Trunk Definition Mastering the definition of SIP trunking involves understanding its technical aspects and practical applications. Here are ten steps to help you achieve this: Define SIP Trunking SIP trunk definition is a modern technology that replaces traditional phone lines by establishing a virtual connection with an Internet Telephony Service Provider (ITSP).

System 91

System Applications Cost Privacy 91

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed. You have to shatter conventions and create a cohesive brand identity that truly stands out.

Social Media 91

Social Media Marketing Proposal Case Study 91

Audiense

APRIL 4, 2024

If your goal is to create marketing campaigns that speak to your target audience, ensuring high engagement and conversion rates while impressing your clients, then mastering audience intelligence is critical. But what does effective audience intelligence look like, how can you leverage it, and what features should you look for when choosing an audience intelligence platform for your agency?

Platform 86

Platform Campaign Conversation Features 86

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

The Social Media Hat

APRIL 6, 2024

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

Social Media 113

Social Media Marketing Newsletter 113

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 86

Airlines Social Media UGC Authentication 86

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 199

Products Brands Process 199

Amy Porterfield

APRIL 1, 2024

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 98

Strategy Marketing 98

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Social Media

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.

Fashion 95

Fashion Influencer Ensembli Instagram 95

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation. In today's fast-paced digital landscape, driving innovation and embracing AI and innovation is not just a choice—it's a necessity for staying ahead of the curve.

Team 78

Team Training Resources Collaboration 78

The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

B2B 83

B2B Conversation Engagement Marketing 83

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your

Products 70

Products Marketing B2B Apple 70

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Social Media

Social Media Today

APRIL 10, 2024

A proposed amendment would see ByteDance given a year to organize a sell off if the bill is approved.

Proposal 186

Proposal Organization 186

Amy Porterfield

APRIL 9, 2024

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

Team 92

Team Marketing How To Collaboration 92

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?

Team 90

Team Meeting Report Social Media 90

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. As businesses strive to stay ahead of the curve and outpace the competition, the integration of artificial intelligence (AI) has emerged as a groundbreaking innovation with transformative potential. In this comprehensive guide, we'll explore the top 10 AI marketing strategies that not only embrace innovation but also pave the way for unprecedented growth

Strategy 78

Strategy Marketing Analysis ROI 78

WebInKnow

APRIL 15, 2024

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

Team 65

Team Case Study Study Advertising 65