Wed.Oct 05, 2011

article thumbnail

Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” There you have it – your

article thumbnail

The B2B End Around

Waxing UnLyrical

Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” And I might even throw in a “Baloney!”. OK, I don’t really say that, but I want to.

B2B 206
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

Quantcast 188
article thumbnail

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. I didn’t get a standing O from my daughter however.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

iLife

Social Media Marketing

Steve Jobs has died at the age of 56. His life's work at Apple literally changed the face of the earth. Undoubtedly, he'll go down in history alongside the likes of Alexander Graham Bell, Thomas Edison and Henry Ford. Let's remember Steve in his own words, " How to live before you die ," in his Stanford Commencement speech of 2005: R.I.P. Steve Jobs.

Apple 165
article thumbnail

Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie

Sherrilynne Starkie

Hotels 310

More Trending

article thumbnail

Mailed vs Email Greetings for the Holidays

Small Business Mavericks

The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses?

Retail 98
article thumbnail

Go Behind The Numbers To Determine Success

Diva Marketing Blog

How do you determine business success? Not only in marketing communications but in customer service or even with nonprofit programs. Just asking. . "Why Toby," You might say. "You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, " I might say. "Yes that's good. Or is it really? Or might it be misleading?

Nielsen 69
article thumbnail

Thank You Steve

Bare Feet Studios

First, mahalo to Apple for giving us such a stunning home page in honor of Steve’s passing from this world. I am bursting with feelings tonight as I write this post. Which could go in so many directions. What I take from him and the way he lived his life is the feverish attachment to being who he was. He was a perfectionist, and not afraid of it.

Apple 69
article thumbnail

Cartoon of the day

Jeff Esposito

31
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions.

article thumbnail

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

Tweet Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. But here is a really cool community called LOOKK that connects young designers with consumers through an open social network.

article thumbnail

5 Things Blogging Taught Me About Tweeting

Kikolani

This is a guest post by Leo Widrich. It was less than 6 months ago that I decided to fully start out on Twitter. I soon got sucked in to a fantastic environment of helpful and knowledgeable tweeps. I was blogging for a while before. Vividly I applied some key lessons I learnt and my experience was that it worked extremely well on Twitter too. The most important part was that it came naturally because I was already used to these techniques. 1.

Directory 136
article thumbnail

Are You Blogging Just Like Everyone Else?

ProBlogger

It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. The formats. In editing the content at ProBlogger and FeelGooder, I receive posts in the same few styles over and over and over (and over).

eBook 43
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

The End Of Change. The End Of Unusual.

Twist Image

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are proposing that the world has changed and that it's no longer business as usual (my hand is raised as I bow my head with guilt). We're often guilty of scaring clients into working with us because the Marketing of today is not the marketing they're "used" to doing (the world of

Proposal 102