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OCTOBER 10, 2010 Why We Still Need Real Social Media Strategists
Even though business strategies come from the top down in organizations we still need strategists, or at least strategic thinkers, in every area of business, but especially social media. Not only because so few businesses have direct experience with social media used to deliver on business goals, but because it requires a fundamental shift that the same old evolutionary approaches fail to address.
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OCTOBER 3, 2010 Social Media Professionals: How Techie Should We Be?
It’s no secret that social media has a credibility problem in the business community, especially when most only see the noise generated by so many of us out there on any particular social network. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology adds a layer of complexity to existing processes. People Save and Share.
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JUNE 27, 2010 Why Relevance Trumps Influence in Every Type of Media (Not Just Social)
Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. Doesn’t this dance sound familiar? Stop Schmoozing and Find People Who Actually Care. Everyone loses.
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NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
The Word of Mouth Marketing Association (WOMMA) and the FTC agree : material relationships should be disclosed when posting comments, tweets, status updates and the like. understand this may not be news to many. However, I still see many people overlooking disclosure when it comes to posting negative comments or spreading negative news about competitors — especially on Twitter.
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VERY OFFICIAL BLOG 3 Ways to Get Great Content From Your Boring Business
| SUNDAY, JANUARY 23, 2011
Many creative types get frustrated when they work in a B2B situation, or any other industry that may be much less sexy than consumer technology, fashion, sports, or entertainment. Everyone wants to focus on creating the right content — content that will attract positive attention, better SEO and social media viral goodness. But what if you’re selling network cables? dumpster covers? toilet seats? the sticky stuff that keeps rugs from unraveling? What do you have to work with? Plenty. Solve a Problem. This is what is meant by becoming a resource. Get Relevant, Get Creative. MORE >>
VERY OFFICIAL BLOG Stephen Clark’s #Backchannel: Leveraging Twitter in Broadcast Journalism
| MONDAY, AUGUST 9, 2010
I don’t normally gush, but if you want an amazing example of a broadcast journalist who truly understands the power of online community, look no further than Stephen Clark’s participation on Twitter. Stephen is a local news anchor in Detroit for ABC affiliate, WXYZ who became very active on Twitter around the same time I was ramping up to move to Seattle in 2009. Yes, I’m back in Detroit , but I already covered this. Stephen doesn’t just tweet, he does the unthinkable for many in mainstream media: he actually participates in the Detroit social media community! MORE >>
VERY OFFICIAL BLOG How to Respond to Comments on Your Company Blog
| MONDAY, SEPTEMBER 20, 2010
For so many people nothing feels scarier than opening up yourself and your business to reader comments on a company blog; even seasoned bloggers recognize the difference between blogging for yourself and blogging for your business when faced with the challenge. Over the past couple years, I’ve had several conversations around how to manage comments — not just the workflow with respect to approving, reading, responding — but also the perspective necessary to have thick enough skin to distance yourself a bit from the sentiment or opinion being expressed. Save and Share. MORE >>
VERY OFFICIAL BLOG Social Media Measurement Should Focus on Outcomes, Not Output
| SATURDAY, JUNE 12, 2010
Social media marketing relies more on listening than broadcasting for good reason: Broadcasting doesn’t have the same impact as traditional media channels, and listening helps us measure and adapt to become more relevant to consumers. There’s a great quote from Jim Farley , Ford’s Group V.P. of Global Marketing, contained in the video posted below about the end game with social media marketing that says: “ You can’t just say it, you have to get the people to say it to each other. [Emphasis added]. Is our product good enough? Establishing Relevance. Make sense? MORE >>
VERY OFFICIAL BLOG How to Create Organizational Change to Support Social Media Integration for Business
| THURSDAY, SEPTEMBER 9, 2010
I gave a presentation last night to a great group of people up near Saginaw, Michigan who have started the local Great Lakes Bay area Social Media Club chapter. This is the thing I’ve been really thinking about trying to capture — not how to use any particular social tool, but how to go about getting the support to use them; how to think and communicate strategically so everyone understands, at least from a visceral level, what I am trying to accomplish by making room for social media. Be Revolutionary: Creating change to support sustainable, strategic social media integration. MORE >>
- Avoiding the Social Media Job Shop Scenario VERY OFFICIAL BLOG | SUNDAY, AUGUST 21, 2011
- Hunter or Farmer? Does Social Media Have a Role in the Sales Cycle? VERY OFFICIAL BLOG | MONDAY, DECEMBER 27, 2010
- Why Do the Most Popular Social Networks Fail to Satisfy Consumers? VERY OFFICIAL BLOG | TUESDAY, JULY 20, 2010
- The Power of Partnerships in Your Social Media Content Strategy VERY OFFICIAL BLOG | WEDNESDAY, DECEMBER 28, 2011
- Myths Keeping Social Media out of Regulated Industries VERY OFFICIAL BLOG | THURSDAY, NOVEMBER 11, 2010
- Takeaways From SXSW Interactive VERY OFFICIAL BLOG | WEDNESDAY, MARCH 16, 2011
- Don't be that guy — Very Official Blog VERY OFFICIAL BLOG | SUNDAY, AUGUST 17, 2008
- Find Shannon Paul at SXSW Interactive VERY OFFICIAL BLOG | MONDAY, MARCH 7, 2011
- Making the case for social media in PR — Very Official Blog VERY OFFICIAL BLOG | MONDAY, SEPTEMBER 1, 2008
- Six steps to Resume 2.0 — Very Official Blog VERY OFFICIAL BLOG | WEDNESDAY, OCTOBER 8, 2008
- What The F**K is Social Media — Very Official Blog VERY OFFICIAL BLOG | THURSDAY, JULY 3, 2008
- Why shouldn't PR pros write Wikipedia entries? — Very Official Blog VERY OFFICIAL BLOG | SUNDAY, JULY 6, 2008
- Bridging the gap between theory and practice — Very Official Blog VERY OFFICIAL BLOG | SUNDAY, SEPTEMBER 21, 2008
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