Sherrilynne Starkie

NOVEMBER 10, 2012

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.

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Social Capital Policies Research Reputation 391

Harp Interactive

NOVEMBER 15, 2012

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business [.].

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How To Resources Tools Social Media 292

Mindjumpers

NOVEMBER 14, 2012

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests.

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Meeting Social Media Social Networking How To 267

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation.

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Social Media Hotels Retail Airlines 241

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Akamai Marketing

NOVEMBER 13, 2012

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Template Templates Social Media Sample 203

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept.

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AJAX SEO Engineering Metrics 194

Firebelly

NOVEMBER 14, 2012

Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook. At Firebelly , we really harp on the top two reasons people follow branded Facebook Pages is to get coupons/discounts and giveaways.

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Discount Facebook Study Research 181

The Realtime Report

NOVEMBER 14, 2012

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Video Vimeo Brands Microsoft 183

Atom Thought

NOVEMBER 14, 2012

1. Not creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. I think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and.

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Company Marketing 157

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and adv

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Report Content Marketing Nielsen 216

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Firebelly

NOVEMBER 13, 2012

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” My utter contempt for any phrase that says “ is dead” notwithstanding, SEO is anything but dead. True, it has undergone some serious transformations, but calling it dead means you don’t understand what SEO actually is.

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The Realtime Report

NOVEMBER 12, 2012

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers. An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication.

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Brands Facebook Analysis Groups 175

Ari Herzog

NOVEMBER 12, 2012

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize.

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Radian6 Press Release Vimeo Upcoming 172

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different.

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How To Engineering Adwords Conference 155

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Firebelly

NOVEMBER 13, 2012

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook. Instagram launched Web profiles on Monday morning, the first true attempt from the photo-sharing service to provide users with a more complete version of user identity accessible through the Web.

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Instagram Mobile News Organization 172

The Realtime Report

NOVEMBER 15, 2012

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

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Instagram Fashion Hashtag Brands 172

Idaconcpts

NOVEMBER 12, 2012

Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking. Money is not easy to attract online and you will most likely have a lot of competition in busy marketplaces.

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Content How To SEO Apple 167

Adam Sherk

NOVEMBER 13, 2012

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world. There are the simple, straightforward compliments: And it is hard to argue with this: A pat on the back is always nice too: But I like the longer, dare-I-say philosophical comments best: Bringing someone back from the precipice makes all this wor

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Comments Publishing News Sites 146

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Convince & Convert

NOVEMBER 13, 2012

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality.

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Video YouTube Marketing Skills 151

The Realtime Report

NOVEMBER 16, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

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Social Networking Posterous Tumblr Yahoo 161

Kikolani

NOVEMBER 14, 2012

This is a guest post by David Kendall. Not every post you write on your blog will be a winner, but that doesn’t mean you should stop writing blog posts that aren’t perfect. After all, you won’t find out what’s popular until you post it, and you need to keep your blog updated at all times. So, what’s a blogger to do when your most valuable articles get buried under newer posts?

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Widget Tips Content WordPress 148

Idaconcpts

NOVEMBER 15, 2012

At idaconcpts.com, we often cite that “Content is King” Why do we insist on that? Because that is what your customer wants. Listening to your customers should be at the top of your list. And one of the best ways to do that is by working the phones. Depending on the size of your business, you may take your own calls or have a calling center, but no matter the size anybody handling your customer calls needs to be aware of good customer etiquette.

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Overview Training Conference Skills 127

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Convince & Convert

NOVEMBER 11, 2012

Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at generating impressions, but the results at the downstream behavior level are frequently “hard to determine.” IR

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Activities Influencer Brands Communities 138

The Realtime Report

NOVEMBER 15, 2012

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. The effort is geared for the Thanksgiving and Christmas shopping season, and has multiple interactive elements.

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Video Social Media Features Notification 161

Kikolani

NOVEMBER 16, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 4 Powerful WordPress Design Tips – This post is all about how you can use design your WordPress website to invite, entice, and engage your site visitor long en

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Mashup Resources RSS Sentiment 122

Idaconcpts

NOVEMBER 11, 2012

Launched in August 2010 by Edo Cohen and Ran Margalist, Seevolution aims to provide single platofrm to manage your site’s real-time analytics , click maps, and eye tracking. While other web analytic shops focus on a specific feature (e.g. CrazyEgg only provides with heatmap-related features), the Los Angeles-based company aims to provide a one-stop solution so that you don’t have to any other site.

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Analytics Drupal Content management systems Microsoft 127

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Convince & Convert

NOVEMBER 16, 2012

This week on the Social Pros Podcast , Jay Baer and Eric Boggs take over when the scheduled guest has to cancel last minute so she can address a social media crisis in her own company. They discuss crisis management and mitigating disasters in social media with several fascinating case studies. Read on for some of the highlights or listen below for the full podcast.

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Social Media Case Study How To Study 117

Small Business Mavericks

NOVEMBER 16, 2012

It’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks. When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs

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Policies ROI Google Cost 105

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. 1. Real-Time Media Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities.

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Mobile Reputation Skills Social Graph 111

Twist Image

NOVEMBER 16, 2012

Have you ever had a tough lesson in creativity? The book, Spark - How Creativity Works , by Julie Burstein changed a lot of things for me - especially the way I think about creativity. To say that reading Burstein's book was a treat would be an understatement. I had the pleasure of having a one-on-one conversation with Burstein after her TED Talk that took place this past year (you can listen to our conversation here: SPOS #297 - The Hard Work Of Creativity With Julie Burstein ).

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Convince & Convert

NOVEMBER 15, 2012

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. (Note: they now have similar data for Tumblr, which is very handy).

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