Sat.Feb 04, 2012 - Fri.Feb 10, 2012

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray.

Twitter 361
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Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. I’ve been kicking the tires a bit on Pinterest the past few weeks, and it’s definitely something I’m finding more and more pinteresting (that just

Apparel 265
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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands.

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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. I very clear understand that social media is not just about distributing content but goes further towards, listening, engagement and collaboration, an

Remix 242
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But this time I’m going to highlight free tools that anyone can use.

Analytics 241
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Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. This year I decided to step up and manage my older son’s little league team. It’s a big commitment, but I’ve always intended on stepping up to do so as I love the game, my son, and cherish the opportunity to coach my son and manage a little league team.

Forums 201

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Heineken Helps You Serenade Your Valentine on Facebook

Firebelly

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. A personalized serenade video (created based on information you provide) is posted on your love interest’s wall. 4.

Facebook 190
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Enough with the social media donuts already

Socialized

Wow. It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. I could spend hours, but I won't, tracing its origin, which seems to be.

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Toon Time: Love, TumblrBot

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 184
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The Advantage of Static HTML Links over Temporary Links

Idaconcpts

Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The main advantage of static HTML links over temporary links (e.g. month-to-month backlinks) is that static HTML links are followed by crawlers from all major search engines such as Google and Bing without raising any red flags.

SEO 132
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Page Management Tip #5: Offer Incentives

Firebelly

You scratch my back, I'll scratch yours. Facebook fans love incentives–you scratch my back, I’ll scratch your back. Think about your personal page and the feeling you get when you start getting likes or comments on a post about finding your new favorite restaurant or a photo of you at the Super Bowl. When you receive those interactions you are more inclined to like or comment on that person’s posts too (you got to give love to get love).

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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

I doubt you could have missed it by now, but just in case; Tuesday evening the story broke that the Susan G Komen fund pulled support from Planned Parenthood across the US. Rumors abound as to why they did it.Some say it was politically motivated. Komen says it was because their policies changed and because Planned Parenthood is under investigation.

Attensity 126
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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. For those unfamiliar with Hébert, she is best know for her work as a weekly participant on the political panel At Issue on the CBC’s The National (in Canada The National is

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How Bloggers Can Create and Use White Papers

Kikolani

This is a guest post by Mitt Ray. A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. As it first educates the reader, builds trust and then and only then does it market the service or the product to the reader.

Blogger 128
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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From Internet Fake to Real Fame

Ari Herzog

Fake currency by jdurham. Fake Twitter accounts are nothing new. An entrepreneurial soul creates one, tweets content in contradiction to whatever is being parodied, and gains followers. Look at @NotZuckerberg and @BettyFckinWhite for instance, parodies of the Facebook founder and actress, respectively. Or @Jesus_M_Christ for a different perspective.

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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

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How the Three Words are Doing in February

Waxing UnLyrical

I know, everyone is talking about the Giants winning the Super Bowl, but aside from Madonna’s dismal half-time show (what was she trying to prove, exactly?) I didn’t watch it. So I have nothing to contribute on that front, other than congratulations and sympathies respectively to Giants and Patriots fans. Last month, we were all in the throes of setting New Year’s resolutions (ok, some of us were).

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Why a Short Book? Hint: Quicker to Write and Delivers Same Business Benefits

Debbie Weil

The cool thing about writing a short book and self-publishing it on Amazon Kindle is that you can think of yourself as a Beta Author. Why Beta ? Think of it as an Agile Book Launch. Your short book will be provocative, smart and well-written. It will have a sizzling title and a click-inducing cover. But it may be the first in a series of books. You may want to write a longer book later.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms.

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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

SEO 100
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Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. As social media has grown in popularity, so too has the internal and external demand for people who know what they're talking about (the demand is so great that even people who have no

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Do You Build Networks Or Relationships?

Small Business Mavericks

What sort of business owner are you – the complete extrovert? Do you have hundreds of people in your network with whom you only have a passing knowledge? There is nothing wrong with developing a broad network of contacts. However, it is often more beneficial to develop a sound relationship with a group of individuals. Generally speaking, a network is a one way operation.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . He is author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question eager to get it answered by someone considered an expert, who is knowledgeable in the subject matt

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Fetching Friday – Resources Mashup & The FitDesk

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 21 Essential Tools for Bloggers (That Don’t Cost a Bean) – These tools will actually help, not hinder you, as you start your blogging journey.

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Search Engine Optimization Tip: Effectively Adding Content to your Website

Bill Hartzer

Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. This is where many people make a mistake as they fail to optimize what they put on their web pages, so the miss the ideal opportunity to improve SEO efforts.

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Can A Small Business Survive Online With A DIY Mindset?

Small Business Mavericks

The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will. Are you a small business owner who is trying to survive online by doing it all yourself?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Death Of The Unconference

Twist Image

Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that word has been used so poorly by so many groups that it seems to have all but disappeared. In short: calling your conference an "unconference" just to sound young, hip and with it, actually makes you sound old, out-of-touch and stupid.

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Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)?

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comScore January 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace.

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How Safe Is Your Blog?

Small Business Mavericks

There are many small businesses that have found blogging to be an inexpensive tool for both marketing and SEO. If you’re blogging for small business, you need to include a maintenance schedule into your routine. This doesn’t have to be daily, or weekly for that matter, although the more often you undertake a short maintenance program, the better.

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How To Get Started As A Business Leader

Twist Image

Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve everything from stumbling through university and very crappy jobs to bad choices and decisions that were driven by financial debt instead of personal opportunity.

Digg 107