Tue.Jun 07, 2011

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McDonald’s Pick and Pay: An Interesting Interactive Campaign

Mindjumpers

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet of McDonald’s. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

I first came across the folks at Traackr. when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. As luck would have it, we weren’t able to meet in person, but we stayed in touch.

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How important is social media content quality?

Socialized

How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter.

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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. My above graphic doesn’t really completely delve into what the point of his post was, but it does help me highlight two things about social media measurement-one of which he does highlight in his post.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways To Analyze Twitter Trends

Small Business Mavericks

Are you looking for new trends on Twitter? If not, you should be. This is a great way to drive new traffic to your blog, especially if you use Twitter. You first spot a trend, then you blog about it using the right keywords, and you follow up that blog post with a tweet about it. Because the topic is trending, you’ll likely find new blog readers as well as new Twitter followers and see a spike in your blog’s traffic.

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If I Knew Then What I Know Now

Kikolani

This is a guest post by Peep Laja , CEO of Traindom. What is it that you wish someone had told you years ago? When you were starting your company, your blog, or merely thinking about creating something awesome? The following is my list – maybe it will save you some blunders. Of course, some things you just have to go through on your own and learn from your mistakes, but here’s my list in case it helps. 1.

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Sharing Gap: A Missed Marketing and PR Opportunity

Proactive Report

In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.&#. Share This just released the results of a study of sharing behaviors which shows that while sharing is still unexplored and untapped by many publishers and advertisers, it is shaping the wa

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EMAIL: What’s in a Name?

Social Email Marketing

What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might have gone with different words for some or all of the.

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How to Win Readers and Make Them Stick

ProBlogger

This guest post is by Gabrielle Conde of Mission Engage. “Create a memorable experience.”. That’s great advice for businesses and large retail chains, but you’re wondering how it applies to your blog. You probably started blogging because you know something about an industry like technology or writing. You want to share your information with the world and they certainly need it.

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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Tortoise and the Hare: a Blogger’s Tale

ProBlogger

This guest post is by Chris The Traffic Blogger. I was out living the Internet lifestyle a little bit ago(you know, cruising to Bermuda) and I started talking to a random stranger at a bar on the boat we were sailing on. I had some time to kill while I waited around and we started chatting about how rough the ride was and other small talk. Eventually, the man asked me what I did for a living, and I told him that I was a professional online writer, a.k.a. a “blogger.&# You should have seen

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5 Ways To Survive Your Inbox

Twist Image

I love email. I hate email. Most people probably have a similar love/hate relationship with email as they grapple daily with their inbox. In fact, I hate email. I just hate not getting email more. And, that's the dilemma that most professionals face when it comes to their inbox. It's gotten worse over time. Now, it's not just emails. We get messages from Facebook , LinkedIn , Twitter and beyond.

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