7 NEW Social Media Solutions to Grow Your Business
OCTOBER 16, 2014
When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Pinterest Messenger. BuzzSumo.
Unlock these 6 Secrets to Better Email Marketing
NOVEMBER 27, 2014
Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. That’s more than direct mail, social, telephone, or mobile advertising. Know who you’re writing to.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. Recently Facebook added this feature to business and organization pages. So far this option is free, so be sure to enact it. The “about” section. Give them everything they need to know about your business right in front of them.
Five Steps to Start Innovating
FEBRUARY 22, 2013
Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Utilizing observations, experiences, facts and emotions, while examining their relationships, is the key to groundbreaking innovation. Here are a few examples of how to ignite your inner innovator. Create new ideas from ones that are already out there.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
To The Crowd #crushIQ
JANUARY 3, 2012
This is a guest post by Jeff Barrett. There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Embrace it. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. Make something a strength before it becomes a weakness.
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as if Klout was one Fairytale Gone Bad. For a few weeks, the Klout team cloaked themselves in a barricade of silence. To me, Klout has become the Tale of the Mad Scientist. 1. KLOUT TRANSPARENCY.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works? Twylah examines your live Twitter stream and selects up to 20 topics that you tweet about the most. However, you cannot hide tweets within the topics that you select to be published.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media. This brand built us up and made us feel good. Just as the children followed the Pied Piper, we followed the brand. We thought we knew him.
A World Gone Social
Learn how companies must adapt to survive.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. “To me a business is a good vehicle for getting stuff done.” Below are just some of the insights. Passion and Purpose.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
This is the guest post by Andrea Shillington. Social media has forever changed marketing and business. believe it’s for the better. I’m calling this era a brandvolution, because it’s time for customers to naturally select what brands will survive based on who a brand is and what they stand for. Regardless, the truth is getting out for the world to see. That’s ok.
7 Simple Blog Post Ideas for Your Small Business
OCTOBER 19, 2015
Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope , but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers. So what are some simple ideas to get your writing creativity flowing? Here are just a few: Behind-the-scenes. This personalizes your small business and also provides a different perspective for your followers.
How to Keep Customers Happy in a Digital Marketplace
FEBRUARY 4, 2015
The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. Building a friendly website. Responding online. Using an online CRM. Acting in a proactive way.
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. would say this this is a classic case of being both a curse and a blessing. Using the Internet to establish your reputation can be great. Keep your future conversations politically correct.
Is Klout Really Accessing Your Protected Tweets?
SEPTEMBER 28, 2011
Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Megan Berry , commented on my post and disputed my claim that privacy might be at risk. ” This means that protected accounts cannot be read, ranked or categorized by third parties such as Klout.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” In April Groupon settled a lawsuit for $8.5 Many vouchers go unused. Nearly zero barrier to entry.
Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
JUNE 16, 2012
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. The company has firm control over its strategy through the Intel Social Media Center of Excellence.
5 Reasons You Still Need Infographics
MAY 5, 2015
Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Ninety percent of information that reaches the brain is visual. Piktochart. Google Fonts.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. believe it goes back to intent.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. All Rights Reserved.
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. 90% of consumers rely on recommendations from people they know. 67% of shoppers are willing to spend more money online after seeing recommendations from friends. Digg Digg.
Have you been put in Klout timeout?
OCTOBER 27, 2011
I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that you don't spend much time engaging and supporting your friends who are new to Social Media. It's seems Klout doesn't assign influence to true Social Media relationships. Digg Digg.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. Is Klout On The Way Out?
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not? With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. Here are a few of the biggest: Believing social media is free. All business, all the time.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world? Photo Source).
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat. PeopleBrowsr is a high-tech social analytics company with a passion for marketing. What is Kred ? follows.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. Since Klout indicates that I am influential on the very topic of Klout, I thought it would be appropriate to share some concerns and opinions I have on the topic. wish to tell The Klout Story.
Should I Use Periscope for my Small Business?
SEPTEMBER 1, 2015
Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look. What is Periscope anyway? What do people broadcast on Periscope? How is Periscope interactive?
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
It’s official – the holiday season is upon us. Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Utilizing social media and other online avenues to draw in customers is crucial.
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. But it’s not quite there yet. The reality is, the majority of tweets go unanswered. full 73 percent of customer tweets were ignored. Enter Nestivity.
Social Media Contests and Giveaways: A Good Idea or Not Worth It?
SEPTEMBER 12, 2013
Everybody likes free stuff, right? know I do. Social media networks are seemingly the perfect place to run contests and giveaways. Businesses typically have quite a few people who like their company on Facebook, and since the social media giant does everything in real time, you can run contests quickly and efficiently. So why is it a good idea to run social media contests on Facebook or Twitter?
You Matter Manifesto
MARCH 13, 2012
By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World. YOU MATTER. I am not telling you something that you don’t already know – Mattering Matters. But who tells you? YOU ARE ENOUGH. YOU HAVE INFLUENCE.
YOU Are The Influence
APRIL 17, 2012
In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. But would you consider Kait Brand or Ellen Bremen powerful? Digg Digg.
The Way People Read Google Results Has Changed, but Does it Matter?
APRIL 6, 2015
When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. More vertical, less horizontal. Category scanning. Use geo-references.
The Best Cloud Computing Apps
FEBRUARY 1, 2013
Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe. If you haven’t embraced the cloud, check out this cloud computing guide to get up to date with the benefits the cloud has to offer. If you’re already cloud crazy, make sure to make the most of its capabilities with some of these invaluable cloud computing apps.
Consistency: The Key to Marketing
JULY 11, 2013
When people talk about consistency in marketing, they tend to focus mostly on marketing materials. Are the visuals and messages cohesive? Do the look and feel read consistently across all materials, print or otherwise? Clearly, customers need to have a reliable experience of who you are in order recognize your brand, let alone build any kind of trust or loyalty. Why Consistency? Definitely.