Sat.Sep 29, 2012 - Fri.Oct 05, 2012

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Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right.

Blogger 279
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Social Media Needs Local Activation!

Mindjumpers

The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. This post is written by Fredrik Olimb, Local Community Manager from Norway and part of Mindjumpers Network.

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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The New CMO!

Atom Thought

Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.

Survey 199
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Facebook Celebrates 1 Billion Users With Ad About Chairs

Firebelly

Facebook celebrated hitting the one billion user milestone by releasing a some-have-called-odd ad comparing itself to chairs. The video has already been spoofed on YouTube. You can watch it below: [Video URL: [link] ]. What do you think? Are chairs like Facebook?

Facebook 186

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date.

Vocus 155
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Content Marketing is All About Education, NOT Marketing

Firebelly

One of the biggest sales lessons I learned a long time ago, back when I was selling wagon wheel straighteners, was that you’ll be a great salesperson if you help people solve problems they have. I had figured this out as a marketer, but I refused to do sales at all. I was working for my father-in-law, who had spent years in sales, and had started his own international sales company.

Education 176
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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation.

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4 Unconventional Google Keyword Research Tools

Small Business Mavericks

Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. I encourage you to use them.

Research 156
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Facebook’s New Gifts Service: 5 Must-Reads

Firebelly

Facebook recently launched Facebook Gifts – a way to give real gifts to your virtual friends. Learn all about it in today’s 5 must-reads. Facebook unwraps new Gifts service. By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving. The social-networking giant unwrapped Facebook Gifts, a new service that will eventually let its more than 950 million members exchange gifts from their profiles.

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Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination.

Tourism 181
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Reverse Domain Name Hijacking: Why UDRP Reform is Needed

Bill Hartzer

Reverse Domain Name Hijacking is “a disgusting practice…”, according to Rick Schwartz (aka the Domain King), and co-founder of T.R.A.F.F.I.C. “I always think about the mom and pop with one domain and their entire lives wrapped up in it. Along comes a bully and they are out of business. Robbing these folks of their dreams and livelihoods.

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Why You Need to Market Your Marketing

Convince & Convert

Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App Store.

Marketing 155
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App dot net- It’s not Twitter

Janet Fouts

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” Of course, being the geek I am I had to take a look anyway and I’m glad did. Before I get into why App.net is worth your time, let me give you the back story. Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network.

Twitter 131
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Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Chairs Are Like Facebook [Full TV Spot]

Idaconcpts

Photo Credit: Mashable.com. Zuckerberg said the video, titled “The Things That Connect Us,” is the first time Facebook has ever created a “brand video” and that it is designed “to express what our place is on this Earth.” “We believe that the need to open up and connect is what makes us human,” he wrote. “It’s what brings us together.

Facebook 131
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Is Your Social Media Policy Against the Law?

Convince & Convert

Social Media Policy photo from Flickr user: cambodia4kidsorg. Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies. Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide.

Policies 145
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50 Great Tools for Bloggers and Freelance Writers

Kikolani

As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. You need tools for branding and marketing your business, promoting your content, managing your finances, and keeping your tasks organized. If you are interested to know what I consider the most essential tools in my toolkit, be sure to visit my list on BestVendor titled 50 Essential Tools I Use for Blogging and Freelance Writing.

Blogger 130
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At Kellogg’s #tweetshop, Customers Pay For Crisps With Tweets

The Realtime Report

An innovative new campaign by Kellogg’s uses tweets as social media currency. Based in a temporary pop-up store in London’s Soho neighborhood, customers were able to “purchase” Special K Cracker Crisps with a tweet. The concept, according to AdAge , is “a concrete illustration of the value that Twitter holds in the real world.” Consumers purchased a bag of crisps simply by sending a tweet in-store that includes #tweetshop.

Hashtag 173
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Use Blog Links For Reader Benefit

Small Business Mavericks

There are different types of links. When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. Don’t be chintzy about your links. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post.

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Social Media Success for Global Enterprise

Convince & Convert

Brian Stokoe, Caterpillar @stokobr. Brian Stokoe of Caterpillar joins the Social Pros Podcast this week to tell us about how Caterpillar’s global social media strategy works, from metrics and collaboration to blogging and safety. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

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The Opportunities of Niche Blogging

Kikolani

This is a guest post by Slavko Desik. Niche blogging is, as many of us know, blogging within the frames of a certain area of expertise, sticking to the subjects closely related to it. And regardless of the fact that niches can be broader or tighter, expanding or shrinking, you are still confined within that “small” area, where the subject concerned slowly becomes your playground for ideas, learning, analyzing, even teaching.

SEO 130
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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. “It’s a really good way for us to do something that’s more youthful.

Mobile 156
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. Maybe they do. Do you? When you search a topic, you get the traditional results, followed by a column of paid results, followed by the Know bar. If you’re logged in through Facebook, the top of the bar are people you follow who “might” know something about what you’re looking for.

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WEBININE: All About Reddit

Convince & Convert

In this webinine, or short form webinar lasting around nine minutes, we explore Reddit, a social news sharing site with a loyal community and growing following. Topics discussed include: Brief history of Reddit. Reddit demographics. Subreddits (or categories). Upvotes & Karma. Reddit User Pages. Common Acronyms within the Community. Ask Me Anything Sessions.

Reddit 114
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The Truth Behind Branding In The Digital Media Age

Twist Image

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week , this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as more advertising dollars shift to the online channels, that the bigger brands (the ones with more significant advertising dollars) are still shying away from really opening up the ad dollar coffers until they can get the true brand effect that they're looking for (or tha

Brands 111
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LINKEDIN SKILLS ENDORSEMENTS: WHAT’S GOING ON?

Myrland Marketing

LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. It is an interesting feature as it allows the credibility that can come from others speaking up on your behalf. Some might say it is a [.].

Skills 110
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UK Teen Troll and Australian Radio Host – Social Media vs Traditional

Laurel Papworth

Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death. Where do our teenagers learn it is fine to trash someone mourning the death of their father?

Hosting 109