Is Your Marketing Plan Integrated?
The Social Media Incubator
DECEMBER 19, 2012
It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online.
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