The Social Media Incubator

NOVEMBER 26, 2012

In the old days, (say, 7 years ago), small and mid-size businesses relied on simple yet effective ways of promoting themselves and reaching the customers they wanted to reach. Some of these promotional tactics can also be accomplished online. Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it desi

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Cost Real Estate Marketing Newsletter 122

The Social Media Incubator

NOVEMBER 28, 2012

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter?

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