The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg. “ The fact of the matter is, there are very few businesses that social media won’t work for.

Social Media 191

Social Media Nielsen Study Activities 191

The Social Media Incubator

JUNE 20, 2011

Well, at least more social. Further evidence that Google is making search more social comes in the form of their new “plus-one” button, which according to Google is short-hand for telling your social connections, “ Hey, this is pretty cool! Or you should check this out ”. “ When someone recommends something, that’s a pretty good indicator of quality ,&# said Matt Cutts, Google’s principle engineer for search. “ We are strongly looking at using this in our rankings. &#.

Google 106

Google Google Reader Engineering System 106