The Social Media Incubator

DECEMBER 24, 2012

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ~Unknown via @mozusa. 2. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them!

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The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely continue to change as more sophistication and technological developments increase people’s interest and marketers make more headway in learning to use the media for their purposes.

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The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online.

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The Social Media Incubator

DECEMBER 28, 2012

The use of filler words, such as “um,” “hmm,” and “ya know” can significantly impact communications within your business. Whether you are cold-calling, having a casual coffee with a prospective client, or presenting to a large group, filler words can undermine your credibility. Ironically, some people will use certain words and phrases to display their knowledge on a subject, but this can backfire by giving the perception that the speaker is ill-prepared and stalling for time.

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The Social Media Incubator

DECEMBER 20, 2012

If you listen to some marketers, they’ll tell you that the best time to send out a social media message is on Thursday at 3 p.m. Well, most of that is just bad advice. There really is no best time to send out a social media message for effectiveness. But there might be a best time for you in terms of time management. There may also be a best time for your business based on who you’re trying to reach.

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