The Social Media Incubator

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Unsubscribe from Your Junk Emails with an Email Subscription

The Social Media Incubator

Are you still unconsciously deleting junk emails or subscriptions every week? Every day? Well there is a quick and easy fix to organize all of your email subscriptions, including ones you don’t even know about. The answer? Subscribe to one more email. Let us explain. It’s called Unroll.Me , and it our very early Christmas present to you (don’t expect another one at Christmas).

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4 Concepts Your Online Marketing Should be Ready for in 2015

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At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

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App Providing Shortcuts on iPhone Returns From Ban

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Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone. How it works. Apps Mobile Apps Social Media Apple iPhone apps launcher launcher app

Now Might Be the Time to Switch from Internet Explorer

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If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance,  USA Today   reported  that Microsoft issued a security upgrade for Internet Explorer. Google Chrome.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Have You Considered Segmenting Your Social Media Marketing Channels?

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Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Where is your target audience online? Social media sites are not all the same.

Bud Light Removes Label Following Controversy

The Social Media Incubator

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S. has run into issues with the campaign. On St. You can also pinch people who aren’t #UpForWhatever.”

Prioritize Your Social Media

The Social Media Incubator

They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! How are they integrating it with the rest of their marketing? Are they getting traction?

Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media. Increase Your Engagement. Show Off.

A World Gone Social

Learn how companies must adapt to survive.

How Often Should You Post Social Media Updates?

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One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts?   The answer is, it depends. Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn. Twitter users, for example, don’t mind seeing your posts several times throughout the day.

Putting Out Social Media Fires

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Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases  are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Responsive crisis. Employee crisis. How to Respond. How to Prevent. Be smart. Stick to you.

Social Media Impacts a Pet Grooming Business

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Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site. Post by Noah’s Memorial Classic. One single post on Facebook resulted in a new ongoing client.

5 Tips for Creating Engaging Social Media Content

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Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So Tutorials. Behind the name. Humor. Customer Service.

Heartbleed Bug Creates Need for Businesses to Change Passwords

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If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need. Twitter. LinkedIn. Amazon.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Things to Do to Improve Your LinkedIn Profile

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Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date. Here are a few things you can do to make sure you stay connected. 1. Look Real. Optimize Your Headline. ” 5. Who Are You? 

Who Won the Super Bowl of Advertising?

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The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. And the same question comes up every Monday morning following a Super Bowl: Who had the best Super Bowl commercial? We take a look at who, what, and why. Best Commercial. story.

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

Much has been written already about the news heard 'round the world last Sunday when President Obama announced the death of Osama Bin Laden. Starting with a

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Engage With Businesses on Social Media

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Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers.  Stay social.  Be proactive with your content and have plenty of it. 

The 6 Best Features of iOS 7

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Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.” ” As expected, most users started downloading as soon as they were aware the update was available. The control center.

Facebook adds Shared Photo Albums

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Just a few minutes ago, our social media & client services manager, Chelsea Janke , was given a new feature on Facebook called “ Shared Albums.” ” Upon reviewing, we have created a pro and con list along with a how-to on using the new feature for our readers. CON: • The privacy settings change once you choose to have a shared album. HOW TO USE SHARED ALBUMS.

App of the Week: Wunderlist

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We are all busy. We all have our own way of time and task management. A lot of us make to-do lists, shopping lists, etc. In this day and age, we don’t have to carry a notepad around of all the things we have on our plates. Instead, our lists are easily accessible through an app on our phones, tablets and computers. No worries, there is an app for you. Ease of use. The layout. Prioritizing.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Pros and Cons of the Top Web Browsers

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What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari. Over the last few years, the popularity of the web browsers has shifted. So which browser is best? GOOGLE CHROME.

5 Writing Tips For Better School Websites

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Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Do you have pages of content and are struggling with what really needs to be on the website? You are not alone. CEL has seen a significant increase in education’s online communications and the request for assistance. Keywords are important. Know your audience.

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How Often Should I Post On Facebook for My Business?

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Posting too frequently on social media sites can annoy friends and followers, but if you’re not posting often enough, you might be missing your chance to stay top-of-mind to your target audience. If you’re the administrator for a company’s Facebook page , do you know how often you should be posting? “The half-life of a Facebook post is now 3.2

Tips for Branding a Company Pinterest Page

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It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a  Pinterest business account  just for the sake of having one. It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest Use your boards. 

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Branding Your Company LinkedIn Page

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When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Let people know who you are. Have a consistent voice. You want to make sure you have a voice that is consistent across all channels. Fix the little things.

Audi Ireland Runs Risky Twitter Campaign

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photo courtesy of Flickr. One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. If a woman wants to drive… don’t stand in her way! Nice job, lady! Crazy women drivers!

Are Personas a Good Approach in Social Media?

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Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service. Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Or the GEICO Gecko.  Or the Aflac Duck. What do you think? 

How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. LinkedIn continues to develop its features and it is important for your company to keep up. One way to stay on top of things is to make sure your company page is in tip-top shape. Post often and give your followers something to engage with.

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How Many Social Media Accounts is Enough?

The Social Media Incubator

In January 2102, large companies averaged 178 corporate-owned social media accounts.  We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. What about small and mid-size businesses? That number is a little bit harder to state with certainty, but the real question is, How many do you need?

Funny Social Media Facts to Make You Smile for the Holidays

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HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa. 2. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them! have fun sanitizing) ~ Michael Castillo, CBS News. 3. Quitting Facebook is the new, adult version of running away from home. Unknown. 4. Whitney Cummings. 5. Google. 6. Brian Russell. 7.

Is Google+ the Next Big Social Media Site for Business?

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Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. Melberg has recognized Google for upping the competition.

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Social Media Facts for Business Owners

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“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#.

Gallup Poll: Social Media Doesn’t Influence Purchases

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photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Gallup is a customer engagement business. . Gallup is known for polls because that is how the average person may hear the name. Many news outlets and publications will use Gallup polls.