The question which used to be “What is Twitter and why should I use it?” has now morphed into “ What are Twitter lists and why should I use them as a part of my strategic social media plan ?”. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter. Examples are having a list for family members, for friends, another for clients, etc. The list then groups the members of that list together, giving you a bird’s (Twitter’s) eye view of the posts just from people in that group. Industry Peers. Professionals and Experts in your field. Customers. Competitors. Employees. MORE >>

Oh, what the click of one button can do. single click can cause an uproar of negative responses, uncover groundbreaking stories, or release an unlimited amount of information. In this case, we take a look at Ad Age ‘s article about individuals and representatives of companies who seem to have simply clicked “Post” before thinking twice. Are you always double-checking your details before posting content online? One person on the list was even fined $500,000 for the contents of his tweet – that’s an expensive fee for a post that was 160 characters or less. MORE >>

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely continue to change as more sophistication and technological developments increase people’s interest and marketers make more headway in learning to use the media for their purposes. The pieces of the puzzle were laid out like tiles, but there was one missing. In another contest, a travel company asked Pinterest followers to play a lottery. The winner won a vacation package. MORE >>

Wow, did we see this one coming? The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook. Chelsea Janke, Social Media and Client Services at C.E.L. Why Pinterest? MORE >>

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you.  Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. What do business owners need to do now to prepare for this switch? One of the most obvious things that will happen is Pages will get a new look and feel.  Pages are known as “Mission Control” in the Facebook world.  MORE >>