Putting Out Social Media Fires
The Social Media Incubator
AUGUST 3, 2015
Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire.
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