The Social Media Incubator

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Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance,  USA Today   reported  that Microsoft issued a security upgrade for Internet Explorer. Google Chrome.

Unsubscribe from Your Junk Emails with an Email Subscription

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Are you still unconsciously deleting junk emails or subscriptions every week? Every day? Well there is a quick and easy fix to organize all of your email subscriptions, including ones you don’t even know about. The answer? Subscribe to one more email. Let us explain. It’s called Unroll.Me , and it our very early Christmas present to you (don’t expect another one at Christmas).

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4 Concepts Your Online Marketing Should be Ready for in 2015

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At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

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App Providing Shortcuts on iPhone Returns From Ban

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Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone. How it works. Apps Mobile Apps Social Media Apple iPhone apps launcher launcher app

A World Gone Social

Learn how companies must adapt to survive.

Social Media Impacts a Pet Grooming Business

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Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site. Post by Noah’s Memorial Classic. One single post on Facebook resulted in a new ongoing client.

The 5 LinkedIn Mistakes To Avoid

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You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. You don’t have a profile picture. If you don’t have one, get one.

Bud Light Removes Label Following Controversy

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It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S. has run into issues with the campaign. On St. You can also pinch people who aren’t #UpForWhatever.”

5 Writing Tips For Better School Websites

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Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Do you have pages of content and are struggling with what really needs to be on the website? You are not alone. CEL has seen a significant increase in education’s online communications and the request for assistance. Keywords are important. Know your audience.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Prioritize Your Social Media

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They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! How are they integrating it with the rest of their marketing? Are they getting traction?

Three Things New Video for Instagram Can Do For Your Business

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Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media. Increase Your Engagement. Show Off.

The Pros and Cons of the Top Web Browsers

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What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari. Over the last few years, the popularity of the web browsers has shifted. So which browser is best? GOOGLE CHROME.

Who Won the Super Bowl of Advertising?

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The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. And the same question comes up every Monday morning following a Super Bowl: Who had the best Super Bowl commercial? We take a look at who, what, and why. Best Commercial. story.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Heartbleed Bug Creates Need for Businesses to Change Passwords

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If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need. Twitter. LinkedIn. Amazon.

Putting Out Social Media Fires

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Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases  are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Responsive crisis. Employee crisis. How to Respond. How to Prevent. Be smart. Stick to you.

5 Tips for Creating Engaging Social Media Content

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Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So Tutorials. Behind the name. Humor. Customer Service.

Facebook adds Shared Photo Albums

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Just a few minutes ago, our social media & client services manager, Chelsea Janke , was given a new feature on Facebook called “ Shared Albums.” ” Upon reviewing, we have created a pro and con list along with a how-to on using the new feature for our readers. CON: • The privacy settings change once you choose to have a shared album. HOW TO USE SHARED ALBUMS.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How Often Should You Post Social Media Updates?

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One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts?   The answer is, it depends. Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn. Twitter users, for example, don’t mind seeing your posts several times throughout the day.

7 Things to Do to Improve Your LinkedIn Profile

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Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date. Here are a few things you can do to make sure you stay connected. 1. Look Real. Optimize Your Headline. ” 5. Who Are You? 

The 6 Best Features of iOS 7

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Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.” ” As expected, most users started downloading as soon as they were aware the update was available. The control center.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

App of the Week: Wunderlist

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We are all busy. We all have our own way of time and task management. A lot of us make to-do lists, shopping lists, etc. In this day and age, we don’t have to carry a notepad around of all the things we have on our plates. Instead, our lists are easily accessible through an app on our phones, tablets and computers. No worries, there is an app for you. Ease of use. The layout. Prioritizing.

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Have You Considered Segmenting Your Social Media Marketing Channels?

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Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Where is your target audience online? Social media sites are not all the same.

Personal or Business, Pictures Can Tell Your Story

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photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based. We’re able to see what people all over the world are eating for breakfast which is totally crazy, but incredible. The same is true with business today. Thats why the details matter!

Use Caution When Using Online Images

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If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. People just won’t read a plain text page anymore; there’s no patience for it. It’s very easy to use Google to find an image you need.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Adds Tagging and Multiple Photo Sharing

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Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. The new features of Twitter are photo tagging and the ability to include up to four photos in a Tweet. Tag  your friends. Share more photos at once.

Audi Ireland Runs Risky Twitter Campaign

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photo courtesy of Flickr. One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. If a woman wants to drive… don’t stand in her way! Nice job, lady! Crazy women drivers!

Gallup Poll: Social Media Doesn’t Influence Purchases

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photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Gallup is a customer engagement business. . Gallup is known for polls because that is how the average person may hear the name. Many news outlets and publications will use Gallup polls.

How To Engage With Businesses on Social Media

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Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers.  Stay social.  Be proactive with your content and have plenty of it. 

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Tips for Branding a Company Pinterest Page

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It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a  Pinterest business account  just for the sake of having one. It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest Use your boards. 

Branding Your Company LinkedIn Page

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When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Let people know who you are. Have a consistent voice. You want to make sure you have a voice that is consistent across all channels. Fix the little things.

Are Personas a Good Approach in Social Media?

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Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service. Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Or the GEICO Gecko.  Or the Aflac Duck. What do you think? 

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

Much has been written already about the news heard 'round the world last Sunday when President Obama announced the death of Osama Bin Laden. Starting with a