Sat.Jan 05, 2013 - Fri.Jan 11, 2013

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Natalie is a much respected blogger and her reviews have been features in wine books and several top-tier mainstream media outlets; the Ottawa Citizen and The Guardian are among these.

Blogger 265
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[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?

SocMed Sean

Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?

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Trending Sources

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264
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Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

Yammer 262
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.

News 245
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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Moving up the pyramid you can see how each layer above benefits from a strong program surrounding the layer below it.

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The 2012 Social Networking Privacy Policy

Webbiquity SMM

Guest post by Athena Newton. If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online.

Privacy 171
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Post-Holiday Fitness Series: Supplements & Vitamins

Justin Levy

The final Post-Holiday Fitness Series article deals with supplements and vitamins. While having a sound meal plan and workout routine are most important to achieving your fitness goals, supplements and vitamins can provide additional assistance, depending on what your goals are. However, fitness supplements should not be used as a replacement for putting in hard work or making healthy eating choices.

Energy 157
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The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. Where do your customer go and what are they doing there when they are considering a purchase?

SEO 170
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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . Securian picked a topic – ‘Long-term goals need a long-term partner’ – that accurately represented the brand and worked with their compliance depa

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Steps to Creating Reader-Oriented Blog Content

Kikolani

This is a guest post by Kimberly Nelson. Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content. 1) Know Your Reader. You can get to know your readers by creating surveys and polls designed to gather data.

Content 160
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5 TV Shows Using the Power of the 2nd Screen for Social Engagement

Convince & Convert

Image via Glee. It used to be that the television only sat in your living room. Chances are that it still does. The difference now is that you no longer just have a television because you also probably own a smartphone, laptop, tablet computer, desktop computer, and an MP3 player. Since you own all of these devices, there is a good chance that you will probably use them while you watch television.

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Search and Social Weekly (1.2)

Josh S Peters

This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. After a whirlwind year of Google updates this quick overview of what optimization methods are still valid as of now is a great helper for starting off the year.

Overview 165
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Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Airlines 182
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and colleagues in the industry to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group.

LinkedIn 133
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The 3 Rock Solid Questions To Guide 2013 Social Media Success

Convince & Convert

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

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The Next Step in 3D Printing: Printing Yourself

Idaconcpts

credit: Tony Buser. Recent years have brought major advancements in 3D printing technology. As investors and industry giants like Epson, Objet, and HP continue to pour money into R&D, it seems exciting innovations are made almost daily. Already 3D printers are capable of producing spare parts for soldiers on the battlefield, sophisticated aeronautical mechanisms, advanced prosthetics, and even cardiac patches.

Cost 131
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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

Mobile 178
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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SEO on the Go

Kikolani

This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache.

SEO 130
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Why Email Volume Won’t Decrease

Convince & Convert

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget ) to find out why.

Yammer 115
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4 Technology Conferences to Create Your Traveling Schedule for 2013

Idaconcpts

With 2012 serving up the latest and greatest technology, from smartphones to industrial solar arrays, this year is only going to get bigger, better, and more exciting! Whether your interest is in the world of gadgets, or strictly corporate technology, the many upcoming tech conferences give each of us the opportunity to be better at everything that we do for both work and play.

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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has now narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route.

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The One Screen World - Take Two

Twist Image

How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen is with you while your attention is occupied by another screen (think about watching TV while looking at Facebook on your iPhone ).

Wireless 108
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Save even MORE time on your social media marketing using Hootsuite’s secret feature

Absolute PA

This week’s tip is about a little known Hootsuite feature – my go-to social media management tool. This feature is one of the things that makes Hootsuite an essential piece of my marketing kit. And, they’ve recently made it even better! Don’t know what Hootsuite is? Here’s a quick explanation: Hootsuite helps you manage and navigate your social media profiles from one dashboard, and includes a number of brilliant pre-scheduling features.

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Climate Change, Poverty and The Great Horse Poo Debate of 1898

Laurel Papworth

Horse manure was a global problem until cars came along. Fossil fuels and climate issues are a huge problem until… renewable energy? Solar power? Wind farms? … Can we collectively solve problems when in all likelihood the problem is already solved we just don’t know it yet. One of the reasons I don’t like writing blog posts for other people is that they don’t respect my humble opinion half as much as I do. ie. they delete the post willy nilly.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Ways To Murder Your Blog

Small Business Mavericks

If you are writing a blog for your business , there are a set of best practices designed to keep it running smoothly and keep visitors coming back for more. There are also some ways to kill your blog completely. Today I’m going to talk about 5 of those. Plagiarizing other bloggers – I’ll start with the obvious one. Your blog should produce original content.

URL 98
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Maybe Nobody Knows Nothing

Twist Image

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. Consumers are both connected (to the Internet and one another) and untethered (thank you, smartphones and tablets).

Tumblr 106
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ARE MARKETING CLIFFS AS DANGEROUS AS FISCAL CLIFFS?

Myrland Marketing

A Little History. We are all aware of the term “fiscal cliff” these days because of the tax and spend cuts and increases that have loomed large over Washington, DC, and the rest of the United States the past several months. I won’t bore you by rehashing all of the details because you can find 717 million results if you Google the term…seriously…I’m not kidding.

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PR’s 4 Biggest Challenges

Proactive Report

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important issues identified by nearly two-thirds of global respondents to the online survey.

Study 73
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How To Get Your Site Indexed In Google

Small Business Mavericks

Before you worry about search engine rankings, you should make sure your website is indexed in the search engines. To get indexed, they need to get crawled. There are some very important details you need to take care to pay attention to if you want your site to get crawled by the search bots. Here’s the short list: Make sure your site’s architecture is sound.

Sites 98