Wed.Nov 21, 2012

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[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

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The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Toon Time: There’s No Place Like Home

Waxing UnLyrical

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Better Homes and Gardens, Allrecipes.com Use Pinterest For Thanksgiving Holiday Promotion

The Realtime Report

Better Homes and Gardens, Allrecipes.com and Campbell’s Soups have all turned to Pinterest for their “Best Thanksgiving Ever” promotion. Meredith – the company behind Better Homes and Gardens and Allrecipes.com – created the reader-driven Pinterest sweepstakes to “interact with readers, support partners and boost traffic and engagement metrics,” reports Folio , along with advertising partner Campbell’s Soups.

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Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. I created it and emailed them. — Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen.

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Choosing a Cheap Laptop

Idaconcpts

When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. These are used or previously broken laptops which have been professionally restored to a good standard.

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Binging Relevant Search Back

Kikolani

This is a guest post by Jeet Banerjee. Which search engine do you use for finding information, products, or services? For most of us, that answer is Google. Google has been the top search engine for the last few years and has essentially dominated the world of search. While most of us have believed that Google is the best search engine, Microsoft’s search engine Bing has something to say about it.

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Gearing Up For Black Friday, Cyber Monday

Small Business Mavericks

Two days of the year are traditionally the biggest shopping days for retailers, online and off line. Black Friday, the day after Thanksgiving, is the biggest day for brick-and-mortar stores. It always has been. It’s the day when retailers open their doors early to allow shoppers inside to do their Christmas shopping. And it results in a huge day of shopping all across the land.

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In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meaurement and ROI Top Social Media Concerns

Proactive Report

A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media.

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Reusing Freelance Writing Online: the Pros and Pitfalls

ProBlogger

This guest post is by Emma Merkas of $30 Date Night. It was my blog that landed me my weekly newspaper column. I’m a huge advocate of self-publishing, If you know you’re talented at something, and if you have an opinion you want to express, a song you want to sing, or a specific skill you want to teach, go right ahead and do it. The Internet has more than levelled the publishing playing field—judging by the state of traditional media outlets right now, it’s all but demolished it.

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Cartoon of the day

Jeff Esposito

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Do You Have What It Takes for a Career in SEO?

Techipedia: Tamar Weinberg

This is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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2012 Black Friday and Cyber Monday Deals for Bloggers

Kikolani

What’s the best part about Black Friday and Cyber Monday online? Not only are some of the things on your digital wishlist on sale, but you can start shopping in the privacy of your own home without waiting in long lines worried about whether the doorbuster you came for will still be in stock and without feeling guilty about the poor employees who had to interrupt their Thanksgiving to get the stores ready.

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Blogging in Brief: Targeting, Teasers, and Trends

ProBlogger

The last few weeks have turned up some interesting new finds in the world of blogging. I’ve covered some of the more innovative ones here—let us know what cool ideas you’ve spotted in the comments. …and then she called me “Cupcake” I’m not in the target audience for Molly Maher’s Stratejoy website, and it’s clear as soon as I get to her homepage , which greets visitors with the words, “This site is for you, Cupcake.” This is a simple, b

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