If the company could think like a customer what would change? Everything! Historically the customer has been the person at the end of the value chain. The value chain—as it has been defined by marketing consultants—meant that organizations directed their efforts at a customer outside the perimeter…you know outside of the corporate thinking and the walls designed to protect that thinking. In the old days the organization made things and told the buyer that it was good, and the buyer bought…or used to, without being influenced by other customers. Step away from the marketplace. MORE >>

'We tend to idolize companies and brands as if they were capable of actually creating something worthy of our time, attention and money. The fact is a corporation is just a container of human capital that is used to create value for consumption. When When the people leave the building the containers are nothing but empty shells. brand, whether it be Apple, Google, Ford, Amazon or any of the Fortune 500 companies and their products came into being when somebody (a human) had an idea and subsequently created product(s) from the idea. Human Capital Creates or Destroys All The Value. MORE >>

'Job descriptions are failing to identify the real value organizations ought to be looking for in the 21st Century. The “resume”, as we know it today, was based on how 20th century businesses described “qualifications needed” to be hired for specific job openings. The “corporation” wanted to know if you had the right experience, education and technical competencies  they  specified as needed to do a “job”  they  wanted done for a purpose  they  stated as necessary. Change Your View of Human Capital. MORE >>

Use of social media for various purposes are opening an ever-growing taxonomy of risk unexpected yet emerging as a new dynamic previously unknown. How will these risk be managed? Risk management practices are designed for controlling, transferring or mitigating risk using different approaches to a variety of organizational risk. When new risk emerge management of related issues may need new approaches not contained in the traditional risk management playbook. risk is any possible situation that is not planned for but that, if it occurs, is likely to negatively impact results. MORE >>

It is not power that corrupts but fear. Fear of losing power corrupts those who wield it and fear of the scourge of power corrupts those who are subject to it. Organizational power has traditionally been contained to the few with the many expected to follow the rules set by the rulers. Power is different than influence yet influence can be used to gain power. Power can also be used to influence people and outcomes. Power is largely independent of intelligence (emotional or otherwise) and job performance. Conversely, we all know dim bulbs who’ve somehow found their way to the top of the tree. MORE >>