The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers u

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Social Media Brands Retail Twitter 188

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . Securian picked a topic – ‘Long-term goals need a long-term partner’ – that accurately represented the brand and worked with their compliance depa

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

JANUARY 8, 2013

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Airlines 182

Airlines Video Crowdsourcing Travel 182

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

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Mobile Video Content Survey 178

The Realtime Report

JANUARY 8, 2013

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has now narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public.

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Crowdsourcing Facebook Mobile Collaboration 160

The Realtime Report

JANUARY 11, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 190 million users. via VK.

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Social Networking LinkedIn Posterous Tumblr 164