The Realtime Report

NOVEMBER 14, 2012

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

Video 183

Video Vimeo Brands Microsoft 183

The Realtime Report

NOVEMBER 12, 2012

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers. An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication.

Brands 175

Brands Facebook Analysis Groups 175

The Realtime Report

NOVEMBER 15, 2012

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

Instagram 172

Instagram Fashion Hashtag Brands 172

The Realtime Report

NOVEMBER 16, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

Social Networking 161

Social Networking Posterous Tumblr Yahoo 161

The Realtime Report

NOVEMBER 15, 2012

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. The effort is geared for the Thanksgiving and Christmas shopping season, and has multiple interactive elements.

Video 161

Video Social Media Features Notification 161