The Realtime Report

OCTOBER 30, 2012

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn.

Social Networking 195

Social Networking Twitter Tumblr Facebook 195

The Realtime Report

NOVEMBER 2, 2012

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements?

Content 194

Content Film Marketing How To 194

The Realtime Report

NOVEMBER 2, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

OCTOBER 29, 2012

For those of you who still have power, here’s a quick distraction from Sandy updates: check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter.

Twitter 156

Twitter Campaign Video Social Media 156

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. The mobile payment app – launched in August and available on iPhone and Android – lets consumers purchase beverages, food and merchandise at the point-of-

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

NOVEMBER 1, 2012

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. David May, MD, told American Medical News that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. A recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or o

Survey 192

Survey Social Media Journal Forums 192